Marketing Manager

Naveris•Waltham, MA

1d•Remote

About The Position

Naveris, a commercial stage, precision oncology diagnostics company, is seeking a Marketing Manager to join their fast-growing team. The company is dedicated to developing and delivering novel diagnostics to transform cancer detection and improve patient outcomes, focusing on combating viral-mediated cancers. Their flagship product, NavDx, is a blood-based DNA test for HPV cancers that is already trusted by numerous physicians and institutions across the U.S. The Marketing Manager will be instrumental in driving awareness, adoption, and engagement with the NavDx test through integrated patient and healthcare provider (HCP) marketing initiatives. This role requires a strong collaborator who can translate strategy into execution by working closely with internal teams such as sales, marketing, medical education, reimbursement, marketing access, and support. The position involves developing and executing HCP-specific strategies to educate, build awareness, and drive demand, while also supporting patient awareness and engagement throughout their care journey.

Requirements

5+ years experience in healthcare, diagnostics, biotech, or pharmaceutical marketing.
Experience developing both HCP and patient-facing marketing programs.
Demonstrated ability to collaborate cross-functionally, particularly with content, medical, and patient-focused teams.
Strong understanding of clinical marketing and patient engagement strategies.
Excellent project management and communication skills.
Strong analytics capabilities.
Compliance with legal and regulatory requirements of HIPAA.
Acceptance and adherence to all policies and standards at Naveris.
Personally responsible for reporting any suspected violations or abuse.
Required to complete HIPAA training when joining the company.

Nice To Haves

Experience in oncology, diagnostics, or precision medicine preferred.
Event logistics/management skills preferred.

Responsibilities

Define and execute a comprehensive marketing strategy that supports both HCP adoption and patient engagement for the NavDx test.
Identify opportunities to improve awareness and utilization across the full patient journey, from diagnosis through surveillance.
Develop and execute multi-channel campaigns targeting healthcare providers, including oncologists, surgeons, and care teams.
Partner with the Medical Education Manager to align marketing initiatives with clinical education priorities.
Translate clinical insights and data into clear, compelling marketing strategies and campaign direction.
Partner with the Patient Engagement Manager to support development and execution of patient engagement programs.
Identify opportunities to improve patient awareness, understanding, and adherence to surveillance testing.
Lead execution of integrated campaigns across digital, email, social, events, and field channels.
Coordinate cross-functional inputs to ensure campaigns are delivered effectively and on time.
Partner with internal stakeholders to amplify educational and awareness initiatives across channels.
Support Naveris presence at medical congresses, patient events, and community programs.
Measure and analyze performance of campaigns across both patient and HCP audiences.
Use insights to optimize programs and improve engagement and adoption.