Marketing Manager

Mayo Clinic•Rochester, MN

2d•$121,846 - $176,696

About The Position

The Marketing Manager will provide strategic marketing consultation and guidance to the performing laboratories for Mayo Clinic Laboratories. The manager will be responsible for day-to-day operations to build, execute, measure and monitor marketing strategies, tactics and plans to support Mayo Clinic's mission, strategic plan, and business objectives. Significant marketing experience and a deep knowledge of project management is required for success. The Manager will possess the ability to proactively assess consumer and business needs, including review of market opportunities and audience identification. This individual will also facilitate market research and competitive analysis, synthesize findings and advocate for products and services that are in line with the organization's mission and vision. Responsibility for measurement and reporting and assigned marketing budgets. The role requires critical thinking and strong project management skills to execute complex and cross-functional projects through the entire project life cycle, from project concept to launch, including marketing plan development and implementation, to achieve objectives, and measures results against business needs. The individual should also possess a robust understanding of modern marketing technology and industry standard best practices to elevate marketing programs for maximum impact, creativity, and operation excellence. The Marketing Manager has strong interpersonal skills as well as strategic counseling and leadership experience to manage, motivate and mentor others, including external vendors. The manager will be able to work independently as well as collaboratively with highly visible stakeholders, both internally and externally, including physicians, administrators, governing bodies and others. May manage vendor and/or agency relationships and functions as the lead in the vendor selection process.

Requirements

Significant marketing experience
Deep knowledge of project management
Ability to proactively assess consumer and business needs
Ability to review market opportunities and audience identification
Ability to facilitate market research and competitive analysis
Ability to synthesize findings
Ability to advocate for products and services
Responsibility for measurement and reporting
Responsibility for assigned marketing budgets
Critical thinking skills
Strong project management skills
Ability to execute complex and cross-functional projects through the entire project life cycle
Robust understanding of modern marketing technology
Understanding of industry standard best practices
Strong interpersonal skills
Strategic counseling experience
Leadership experience
Ability to manage, motivate and mentor others, including external vendors
Ability to work independently
Ability to work collaboratively with highly visible stakeholders, both internally and externally
Ability to manage vendor and/or agency relationships
Ability to function as the lead in the vendor selection process

Responsibilities

Partner across teams to manage and coordinate all marketing, advertising, and other campaign activities in support of stated business objectives.
Facilitate market research to determine market requirements for existing and future products.
Evaluate and analyze customer research, current market conditions and competitor information.
Identify and develop deep understanding of target audience needs and be an advocate for product, service or project.
Develop relationships and deep understanding of key business needs and stated targets to determine integrated marketing strategies that get results.
Evaluate, analyze, develop, and measure marketing strategies based on target audiences, market research and business plans, and continually assess consumer and business needs to ensure alignment.