Marketing Manager

Anchor Ingredients Co LLC•Fargo, ND

11d•Onsite

About The Position

This position is responsible for managing, evolving, and executing comprehensive marketing strategies that enhance brand visibility, strengthen brand reputation, drive customer, grower, employee, and prospective employee engagement, and deliver measurable business outcomes. This role also serves as the organization’s lead for leveraging marketing technology and digital tools to scale impact, improve efficiency, and enable data-driven decision-making. The ideal candidate brings a strong track record in strategic marketing planning, brand management, content development, and execution across both traditional and emerging channels, with demonstrated experience utilizing marketing technology platforms (marketing automation, analytics, CMS, and digital advertising tools) to support and optimize marketing performance.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or related field.
5+ years of progressive marketing experience with ownership of strategy and execution.
Proven ability to develop and execute integrated marketing campaigns that drive measurable results.
Experience leveraging marketing technology (marketing automation, analytics, CMS, digital advertising platforms) to optimize performance.
Strong understanding of traditional and digital marketing channels, including SEO, SEM, email, and social media.
Excellent writing, editing, and content development skills across multiple audiences and platforms.
Strong analytical skills with the ability to translate data into actionable insights.
Effective communication and presentation skills with the ability to influence stakeholders.
Working knowledge of Adobe Creative Suite, Figma or similar tools, with ability to provide design direction.
Strong organizational skills with the ability to manage multiple priorities in a fast-paced environment.
Demonstrated ability to work both independently and collaboratively.

Responsibilities

Brand Management: Lead the development and evolution of the company’s brand identity, positioning, and messaging. Ensure consistent application of brand standards across all channels, platforms, and stakeholder groups.
Campaign Development: Design and execute integrated, multi-channel campaigns leveraging digital, social, print, and emerging platforms. Utilize data and marketing tools to segment audiences, personalize messaging, and improve campaign effectiveness.
Event Management: Plan and execute company conferences, trade shows, and key internal and external events, integrating digital tools and platforms to enhance attendee engagement and post-event analytics.
Marketing Technology & Digital Enablement: Own and optimize the marketing technology stack, including marketing automation platforms, website CMS, analytics tools, and digital advertising platforms. Identify opportunities to improve efficiency, personalization, and performance through technology integration and automation.
Digital Marketing: Lead digital strategy including website management, SEO/SEM, online business profiles, email marketing, and social media. Continuously optimize digital presence using analytics and performance data.
Earned Media Management: Drive public relations strategy, including press releases, media outreach, and brand storytelling. Manage media relationships and coordinate interviews, launches, and external communications.
Content Strategy: Develop and oversee content strategy aligned with brand messaging and business objectives. Ensure content supports campaigns, thought leadership, recruitment, and internal communications while leveraging digital tools for distribution and performance tracking.
Branded Product Management: Oversee branded merchandise strategy, including vendor management, online storefronts, inventory, and gifting programs, ensuring alignment with brand standards and cost efficiency.
Performance Monitoring & Analytics: Establish KPIs and leverage analytics tools to track performance across all marketing initiatives. Continuously optime strategies based on data-driven insights.
Budget Management: Manage marketing budgets with a focus on ROI, prioritizing investments in high-impact channels and technology solutions.
Cross-Functional Collaboration: Partner with sales, procurement, sustainability, HR, technology, and other teams to ensure alignment and maximize organizational impact.
Vendor & Agency Management: Manage external partners including agencies, media vendors, and production partners. Ensure performance, accountability, and adherence to brand standards.