Marketing Manager - Motto

TAG - The Aspen Group•Chicago, IL

41d•$100,000 - $130,000•Onsite

About The Position

Aspen Dental Management, Inc. (ADMI) is seeking a Marketing Manager for Motto Clear Aligners to lead consumer marketing efforts. This role is responsible for meeting business goals and metrics to grow brand awareness of Motto and revenue growth for the Orthodontics category. The Marketing Manager will partner with cross-functional teams to execute key Motto campaigns, driving consumer interest and conversion. The company supports over 16,000 healthcare professionals and team members across 1,200+ health and wellness offices in 46 states, operating in dental care, urgent care, medical aesthetics, and animal health. ADMI provides centralized business support services for brands like Aspen Dental, Clear Choice Dental Implant Centers, WellNow Urgent Care, Chapter Aesthetic Studio, and AZPetVet.

Requirements

5+ years consumer marketing and brand management experience (Experience in e-commerce a plus)
Desire to own projects and exceed expectations, with ability to find solutions and deliver results within a fast growing, rapidly changing, and entrepreneurial environment
Effective communication, including writing, speaking, active listening and presentation skills with ability to communicate effectively with cross functional teams
Experience and skills influencing, leading, and directing individuals in multiple functional areas
Proactive, solutions-oriented with ability to make in moment decisions that drive efficiencies and improve product
Organized, high attention to detail and experienced in managing multiple projects simultaneously
Demonstrates a continuous learning orientation and manage complex tasks and competing priorities
BA/BS, MBA is a plus.

Nice To Haves

Experience in e-commerce a plus

Responsibilities

Support building the Motto brand to improve its presence in orthodontic care to drive conversion rates, charge out rates, and increased utilization across all practices.
Collaborate with cross functional teams to execute on key commercialization activities for new products and campaigns.
Responsible for driving strategic marketing campaigns across web, social, digital and CRM to drive revenue and growth.
Collaborate with marketing cross-functionals - including Media, Creative, CRM, PR and to measure campaign effectiveness and present strategies to grow campaign effectiveness.
Manage the creative development process with internal stakeholders and external agencies to support marketing across multiple channels to increase awareness and drive conversion rate of Motto.
Understand the brand strategy and consumer path to purchase and implement key learnings across all marketing touchpoints.
Collaborate with insights to analyze brand, creative and consumer sentiment within the category.
Work with internal stakeholders to obtain, interpret, and apply insights and performance analysis to help drive product pipeline, product line strategies and campaigns.