Marketing Manager

Mayo Clinic•Rochester, MN

2d•$121,846 - $176,696

About The Position

Mayo Clinic is a top-ranked healthcare provider dedicated to patient needs and employee well-being, offering competitive compensation, comprehensive benefits, and opportunities for career advancement. This Marketing Manager role provides strategic marketing consultation and guidance to the performing laboratories for Mayo Clinic Laboratories. The manager will oversee day-to-day operations, including building, executing, measuring, and monitoring marketing strategies, tactics, and plans to support Mayo Clinic's mission and business objectives. The position requires significant marketing experience, deep project management knowledge, and the ability to proactively assess consumer and business needs, conduct market research, and analyze competitive landscapes. Responsibilities include synthesizing findings, advocating for products and services, managing measurement and reporting, and overseeing assigned marketing budgets. The role demands critical thinking and strong project management skills to execute complex, cross-functional projects from concept to launch, ensuring alignment with organizational goals. A robust understanding of modern marketing technology and best practices is essential for maximizing program impact, creativity, and operational excellence. The Marketing Manager will also utilize strong interpersonal, strategic counseling, and leadership skills to manage, motivate, and mentor others, including external vendors, and collaborate effectively with diverse stakeholders such as physicians, administrators, and governing bodies. Vendor and/or agency relationship management, including selection processes, may also be part of the role.

Requirements

Bachelor's degree in Business Administration or related field
5 years of marketing experience
Experience in all aspects of developing and managing marketing strategies and budgets
Project management experience in implementing tactical marketing programs
Comprehensive digital marketing skills
Excellent written and verbal communication skills
Collaborative skills
Formal presentation skills
Organization and planning skills
Strategic and critical thinking skills
Data analysis and management skills
Problem analysis and problem-solving skills
Team leadership
Persuasiveness
Adaptability
Creativity
Judgment and decision-making skills
Knowledge of marketing technologies & best practices

Nice To Haves

M.B.A. or equivalent Master’s degree
Experience with growth marketing, with proven track record of driving adoption, engagement, or retention.
Excellent analytical and communication skills.
Entrepreneurial approach, high tolerance for ambiguity.
Ability to work independently, influence, and communicate across all levels of management in both marketing and cross-functional teams.
Passion for consumers, with a demonstrated ability to use insights and data to improve the customer experience.
Collaborative communication skills – Possess ability to engage with all stakeholders, internally and externally, to facilitate cross-functional collaboration and successfully manage diverse teams through effective verbal and written communications.
Technological and digital marketing skills – Possess contemporary knowledge of digital tools, platforms and channels and a good understanding of marketing technology.
Critical thinking skills – Have the ability to understand dynamic and sensitive situations and problems, identify cause and effect relationships and develop effective strategies.
Analytical skills – Possess agility with analytical tools and have the ability to process, analyze and utilize large quantities of data efficiently.
Creativity and innovation – Think out of the box and be able to develop new concepts and devise unique marketing campaigns.
Personal Motivation - A commitment to meeting deadlines with a high-quality product Sense of urgency, a strong work ethic, flexibility, and creativity.

Responsibilities

Provide strategic marketing consultation and guidance to performing laboratories for Mayo Clinic Laboratories.
Manage day-to-day operations to build, execute, measure, and monitor marketing strategies, tactics, and plans.
Proactively assess consumer and business needs, including market opportunities and audience identification.
Facilitate market research and competitive analysis, synthesize findings, and advocate for products and services.
Manage measurement and reporting for marketing activities and assigned budgets.
Execute complex and cross-functional projects through the entire project life cycle, from concept to launch.
Develop and implement marketing plans and projects for new and existing products and services, including digital marketing platforms.
Manage the execution of marketing plans and projects, monitoring progress and reporting on ROI and key performance metrics.
Define and manage relevant marketing budgets.
Create and deliver marketing presentations.
Coordinate and act as a liaison with external agencies, managing vendor and/or agency relations and the selection process.
Monitor industry best practices and make recommendations for continuous improvement.
Mentor and manage direct reports.
Partner across teams to manage and coordinate all marketing, advertising, and other campaign activities in support of stated business objectives.
Facilitate market research to determine market requirements for existing and future products.
Evaluate and analyze customer research, current market conditions, and competitor information.
Identify and develop a deep understanding of target audience needs and be an advocate for product, service, or project.
Develop relationships and a deep understanding of key business needs and stated targets to determine integrated marketing strategies that get results.
Evaluate, analyze, develop, and measure marketing strategies based on target audiences, market research, and business plans, and continually assess consumer and business needs to ensure alignment.