Marketing Manager - School of Continuing Studies

Georgetown University•Lexington, MA

9d•$41,926 - $65,090•Hybrid

About The Position

Georgetown University comprises two unique campuses in the nation’s capital. With the Hilltop Campus located in the heart of the historic Georgetown neighborhood, and the Capitol Campus, just minutes from the U.S. Capitol and U.S. Supreme Court, Georgetown University offers rigorous academic programs, a global perspective, and unparalleled opportunities to engage with Washington, D.C. Our community is a close-knit group of remarkable individuals driven by intellectual inquiry, a commitment to social justice, and a shared dedication to making a difference in the world. Requirements Job Overview Is checking items off your to-do list one of your favorite activities? Do you love meeting new people and building relationships? Can you whip out a creative solution to any challenge that comes your way? Does the idea of working with multiple types of projects—and working on something different every day—excite you? If so, then Georgetown University’s School of Continuing Studies (SCS) wants you! We’re seeking an all-star Marketing Manager to oversee strategic marketing efforts and drive enrollment for Georgetown University’s School of Continuing Studies. Reporting into the Director of Program Marketing and working closely with the Executive Director of Marketing, this position will manage and execute cross-channel marketing plans and tactics for an assigned portfolio of programs. The position will be responsible for developing a strong advisory partnership with internal clients, serving as the liaison between clients and members of the Marketing team. Above all, the position will be a champion for its programs, fostering strong relationship-building, maintaining excellent communication, and going above and beyond to deliver high-value results. If this sounds like you, we want to hear from you! Read more about the position below and send in your resume and cover letter today. At SCS, we’re committed to transforming the lives and careers of diverse learners through delivering world-class education. We offer graduate programs in professional and liberal studies, more than 30 professional certificate programs, custom and corporate training and education, summer school and special programs, and the University’s only part-time bachelor’s program. We’re an innovation-focused culture, that strives to be at the forefront of online, on-campus, and part-time higher education. We look for passionate individuals who seek to disrupt the higher education industry and shape its future, both at Georgetown and beyond. PLEASE NOTE: In order to be considered as an applicant for any position at Georgetown University, you must submit a resume/CV, along with a cover letter. Applications missing either a resume or cover letter will not be considered. Georgetown University is an Equal Opportunity/Affirmative Action Employer fully dedicated to achieving a diverse faculty and staff. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, color, religion, national origin, age, sex (including pregnancy, gender identity and expression, and sexual orientation), disability status, protected veteran status, or any other characteristic protected by law.

Requirements

Bachelor’s degree
2 - 3 years of professional marketing experience, including advertising, media planning, and/or brand management
Excellent written and verbal communications skills, with strong attention to detail
Superior organizational skills and ability to prioritize projects and manage multiple deadlines in a fast-paced environment
Excellent client service skills
Ability to work collaboratively in a team environment
Willingness and availability for travel if required to campuses, conferences, and recruitment events
Experience with CRM and CMS platforms; Marketing Cloud and Salesforce, a plus

Responsibilities

Manage all marketing activities for assigned portfolio of programs.
Liaise with advertising agencies and provide clear direction to create and implement lead generation marketing campaigns
Manage day-to-day marketing activities for assigned programs.
Review accuracy of layouts, manage internal review process, and traffic advertising proofs
Monitor marketing plan performance in order to meet program enrollment goals
Partner with all relevant stakeholders across the organization to meet project deadlines and deliverables
Oversee video shoots and photo shoots
Maintain up-to-date website and CRM communications plans
Proactively optimize conversions of inquiries and started applications
Provide excellent client service and consultation to academic programs supporting their recruitment, communications, and promotional efforts.
Establish regular communications channels with clients
Facilitate communications outreach for clients through our CRM, social media, etc.
Proactively manage client expectations
Document meetings and provide regular status updates
Conduct regular analysis and reporting of marketing campaign performance for assigned programs and continuous evaluation of media/tactics for recruitment optimization.
Analyze marketing campaign performance and make recommendations based on KPIs and key lessons learned
Provide proactive insights to internal marketing partners to drive results in lead generation
Create and administer surveys
Other duties as assigned

Benefits

Hybrid work schedule: Tuesdays & Wednesdays in the office
Excellent work/life balance
17 paid holidays, including the week between Christmas and New Year’s
21 days PTO, plus one additional day for each year thereafter (max 26)
Tuition benefits that include full coverage of a 4-year degree or equivalent, including master’s degrees, certificates, etc.
Strong retirement plan with 5% match
Medical, dental, and vision insurance
State-of-the-art campus in downtown D.C. at 111 Mass Ave NW, accessible by all Metro lines
Access to exclusive University-wide benefits, including guest speakers, trainings, events, discounts, facilities, and more
Georgetown University offers a comprehensive and competitive benefit package that includes medical, dental, vision, disability and life insurance, retirement savings, tuition assistance, work-life balance benefits, employee discounts and an array of voluntary insurance options.
You can learn more about benefits and eligibility on the Department of Human Resources website.