Marketing Manager

Spinoso Real Estate Gro•San Antonio, TX

2d•Onsite

About The Position

The Marketing Manager will be responsible for conceptualizing, directing, and implementing all aspects of a strategic marketing plan for a regional shopping center that is aligned with the property’s business goals and long-term vision, with the results of increased center foot traffic, sales productivity, and retention. Positively position the center and the Company in the marketplace and shopping center industry. Responsible for effectively communicating with consumers through appropriate communication channels. Working cooperatively and collaboratively with General Manager and the Corporate Marketing Team to produce excellence in marketing quality and performance.

Requirements

Bachelor’s degree (B.A.) preferably in marketing from a four-year college or university; minimum Associates degree in marketing
Three years related marketing experience in a relevant field
Excellent verbal and written communication skills
Intermediate to excellent math skills and analytical ability
Ability to work in a team-oriented environment
Ability to work in a fast-paced environment, meeting frequent deadlines
Demonstrated organizational skills
Intermediate to expert ability in using Microsoft Office, Word, Excel, and other software programs
Intermediate to expert ability in using various social media platforms
Intermediate ability in using website content management systems
Manual dexterity sufficient for heavy use of a keyboard, mouse, and telephone/radio
Speech and hearing sufficient for regular communications on the phone, radio or face-to-face
Vision sufficient for use of a computer monitor and transaction documents
Ability to walk, bend, stoop, and reach
Ability to lift 20 lbs. and occasionally up to 40 lbs.
Sufficient sense of smell to detect dangerous odors
Ability to stand for long periods of time
Ability to be mobile to include moving around office premises, access and walk roof top and exterior grounds

Nice To Haves

Full understanding and knowledge of current social media trends.
Knowledge of how to use content creation tools such as Canva, iMovie, Clips, and Adobe SparkPost.
Understanding of Brand Voice (the "personality" behind the mall).
Awareness of all partners' social media accounts.
Strategic mindset when choosing tenants to promote.
Ability to look at community wants and needs to see what events will work in their market.
Cross-functional teamwork for events that may leverage other management team members.
Ability to prepare, review, and analyze the annual budget, and manage the reforecast.
Understanding of how to put together a well thought out E-Blast and SMS communication messages.
Ability to plan and execute other media buys necessary for the market.
Ability to develop and manage an annual publicity plan.
Ability to establish and maintain strong tenant relationships.
Ability to establish community partnerships.
Thorough understanding of the market area competition and retail destination.
Intimate understanding of tenant sales and trends (macro and micro).
Ability to offer advertising solutions to tenants.

Responsibilities

Daily management of social media handles, best practices, trends, and platform differences.
Updating property information on Facebook and Instagram (hours, address, phone number, etc.).
Managing direct messages received from shoppers or tenants in a timely manner.
Strategically choosing particular tenants to promote.
Understanding and executing onsite event activations, including planning, execution, and hosting.
Developing an annual marketing plan for the property in conjunction with the General Manager and Field Marketing Manager, aligning with budget and portfolio guidelines.
Developing and implementing strategic center events and activations to increase traffic, sales, social media engagement, and center awareness.
Planning, coordinating, and executing community relations events, and networking with community leaders and institutions.
Identifying community wants and needs to determine suitable events for the market.
Strategically integrating the event plan with social media.
Preparing, reviewing, and analyzing the annual budget, and managing reforecasts to stay on target.
Ensuring the budget aligns with all events.
Reviewing and analyzing social media analytics to shape future content for optimal results.
Creating and executing E-Blasts and SMS communication messages on a weekly/bi-weekly basis.
Planning and executing other media buys necessary for the market, such as radio and digital advertisements.
Managing updates and communications including hours, tenant updates, job postings, and events.
Developing and managing an annual publicity plan, including preparing and distributing press releases and handling media inquiries.
Establishing and maintaining strong tenant relationships by consulting and advising on sales productivity and involving tenants in the marketing plan.
Acting as a liaison for tenants to inform them of their events and promotions and ensuring adequate exposure through the mall’s social media network programs.
Establishing community partnerships to enhance center awareness and traffic.
Understanding the market area competition and retail destination to provide market knowledge and merchant tours to leasing representatives.
Understanding tenant sales and trends (macro and micro).
Offering advertising solutions to tenants (RMU displays, mall signage, social media promotions, and partnership on events).