Marketing Manager

First American Equipment Finance•Rochester, NY

14d•$70,000 - $85,000•Onsite

About The Position

We’re seeking a strategic and hands-on Marketing Manager to lead the development and execution of marketing initiatives for their designated sales division. This role is responsible for building awareness, driving engagement, and inspiring loyalty among prospects and referral sources by translating sophisticated product and process information into compelling messaging, training materials, and thought leadership. The ideal candidate will be a strategic thinker, skilled designer, and exceptional written and verbal communicator, capable of delivering high-impact campaigns that support division goals and strengthen relationships with primary audiences. Key responsibilities include leading push communication strategies, developing account-based and division-wide marketing initiatives, and producing and maintaining a wide range of marketing assets— from technical brochures and case studies to social media content and presentations. The Marketing Manager will collaborate closely with sales teams and external partners to set strategies, coordinate projects, and champion initiatives that drive measurable results. This role carries a high degree of responsibility and authority, managing the division’s marketing strategy from ideation to completion, including budget management and campaign performance reporting.

Requirements

Bachelor’s degree or equivalent combination of education, training, and experience.
At least 3 years of experience in marketing, communications, or a related field.
Strong attention to detail, time management, and organizational skills.
Demonstrated ability to independently set strategy and execute on ideas.
Skilled in managing multiple projects simultaneously without compromising quality.
Ability to independently prioritize and reprioritize tasks based on changing needs.
Commitment to professional development and continuous learning.
Strong interpersonal skills with the ability to advocate for ideas and foster alignment across teams.
Experience with InDesign and PowerPoint.

Nice To Haves

Experience with Illustrator.
Experience with project management.
Experience with event management.
Experience with B2B marketing.

Responsibilities

Lead the development and execution of marketing initiatives for their designated sales division.
Build awareness, drive engagement, and inspire loyalty among prospects and referral sources.
Translate sophisticated product and process information into compelling messaging, training materials, and thought leadership.
Lead push communication strategies.
Develop account-based and division-wide marketing initiatives.
Produce and maintain a wide range of marketing assets— from technical brochures and case studies to social media content and presentations.
Collaborate closely with sales teams and external partners to set strategies, coordinate projects, and champion initiatives that drive measurable results.
Manage the division’s marketing strategy from ideation to completion.
Manage budget management and campaign performance reporting.