Marketing Manager

Team Liquid • Santa Monica, CA

26d • Hybrid

About The Position

Team Liquid is hiring a Marketing Manager to plan and execute integrated marketing campaigns across their competitive games and brand partnerships. This role involves owning campaigns from initial idea and brief through production, launch, and post-campaign review. The Marketing Manager will collaborate closely with Sales & Partnerships, Creative, Production, and other teams to translate campaign goals and partner commitments into clear plans, manage project progression, and ensure the final output aligns with the Team Liquid brand. This is a hands-on position that combines marketing, creative thinking, and project management. The individual will facilitate communication between opportunity-generating teams and execution teams, ensuring stakeholder alignment, on-time deliverables, and a focus on fans and partners.

Requirements

• 3+ years of experience in marketing, campaign management, project management, content production, creative operations, or a related field.
• Experience managing marketing campaigns or creative projects from initial concept and briefing through execution and completion.
• Strong project management and organizational skills, with the ability to manage multiple campaigns, timelines, and priorities.
• Experience creating creative briefs, project plans, timelines, and deliverables for creative or production teams.
• Experience working cross-functionally with teams such as creative, production, social, content, talent, partnerships, or communications.
• Strong understanding of marketing fundamentals, including audiences, brand positioning, campaign strategy, content development, channel planning, and performance measurement.
• Strong written, verbal, and presentation skills.
• Ability to adapt to changing priorities and deliver high-quality work in a fast-paced, collaborative environment.
• Bachelor’s degree in Marketing, Communications, Advertising, Media, Business, or a related field preferred; equivalent relevant professional experience may be considered.

Nice To Haves

• Experience in gaming, esports, sports, entertainment, digital media, or an agency environment.
• Understanding of gaming and esports audiences and culture.
• Experience working on brand partnerships or sponsored campaigns.
• Experience with tools such as ClickUp, Canva, Adobe Creative Suite, or comparable project management, creative, reporting, or productivity platforms.

Responsibilities

• Own marketing campaigns end-to-end, from concept and brief through production, launch, and post-campaign review.
• Build project plans with clear timelines, deliverables, owners, and approval steps.
• Manage multiple campaigns and priorities while anticipating risks and resolving issues early.
• Manage campaign budgets and coordinate agency, freelance, and production support as needed.
• Develop campaign concepts rooted in audience insights, Team Liquid’s brand, and campaign goals.
• Write clear creative briefs that define the audience, message, deliverables, and measures of success.
• Lead ideation for partner campaigns and translate marketing objectives into clear requests for creative and production teams.
• Guide ideas through production while keeping the brief, partner objectives, and Team Liquid brand aligned.
• Work closely with Sales & Partnerships, Creative, Production, and other teams to align on campaign goals, requirements, and deliverables.
• Translate partner commitments and objectives into campaign plans and ensure deliverables are tracked and reported.
• Keep stakeholders aligned on timelines, priorities, approvals, and campaign progress.
• Ensure campaigns align with brand, partner, publisher, and market requirements.
• Build campaigns around the moments that matter to Team Liquid fans and partners.
• Develop creative approaches based on each partner’s goals rather than applying a one-size-fits-all approach.
• Apply audience and fan insights to strengthen campaign ideas and execution.
• Define success metrics based on campaign, brand, and partner goals.
• Track campaign performance and audience response and recommend adjustments to improve results.
• Lead post-campaign reviews and apply learnings to future campaigns.
• Identify opportunities to improve campaign planning, workflows, and cross-functional collaboration.
• Use AI and emerging tools where practical to support campaign planning, management, and reporting.
• Stay current on trends shaping marketing, gaming, and esports.

Benefits

• health insurance
• paid time off
• paid holidays
• retirement-related benefits
• bonus opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level