Marketing Manager

Ragged Mountain Resort•Danbury, NH

About The Position

The Ragged Mountain Resort LLC Marketing Manager is a key member of the Ragged Mountain Leadership team reporting directly to the General Manager. The Marketing Manager is responsible for developing and executing the resort's marketing strategy across digital, print, and on-mountain channels. This role blends strategic planning with hands-on execution — from campaign development and social media management to partnership outreach and event promotion — to drive visitation, revenue, and brand loyalty throughout both the winter and summer seasons. As part of the Resort Leadership team, the Marketing Manager is a highly visible member of the Resort Leadership team attending industry trade shows and local / regional events.

Requirements

Bachelor's degree in Marketing, Communications, Business, or related field (or equivalent experience)
3–5+ years of marketing experience, ideally in hospitality, tourism, ski/outdoor recreation, or a related consumer industry
Proven experience managing social media, email marketing, and digital ad platforms (Meta Ads, Google Ads)
Strong copywriting and content creation skills
Proficiency with marketing/analytics tools (Google Analytics, Mailchimp/Klaviyo, Canva or Adobe Creative Suite)
Excellent project management skills and ability to juggle multiple campaigns at once
Valid driver's license

Nice To Haves

Experience marketing a seasonal or weather-dependent business
Familiarity with the ski/snowboard industry and New England travel + hospitality market
Experience with CRM and point-of-sale/ticketing systems
Photography/videography skills
Passion for skiing, riding, or mountain sports

Responsibilities

Develop and execute annual marketing plans aligned with revenue goals for lift tickets, season passes, lodging, dining, and summer operations
Plan and manage seasonal advertising campaigns (paid social, search, display, email, print, and local broadcast)
Set and manage the marketing department budget; track ROI across channels
Own the resort's website content, SEO, and conversion optimization
Manage social media accounts (Instagram, Facebook, TikTok, YouTube), including content calendars, community engagement, and influencer/ambassador partnerships
Oversee email marketing programs (newsletters, promotions, automated guest journeys)
Maintain brand consistency across all guest touchpoints — signage, uniforms, print collateral, digital ads
Coordinate photo and video shoots to capture on-mountain conditions, events, and lifestyle content
Write and edit copy for web, email, press releases, and advertising
Manage daily snow reporting during winter season across website, mobile app and partner sites
Develop and execute a sustainable earned media strategy
Serve as a media contact for local and regional press; pitch stories and manage press trips
Build relationships with local businesses, tourism boards (e.g., Ski New Hampshire, NH Division of Travel and Tourism, Local Chambers of Commerce), and regional partners
Represent the resort at community events, trade shows, and consumer ski/travel expos
Plan and promote on-mountain events (races, festivals, concerts, holiday programming) in collaboration with the sales team
Coordinate group sales and corporate partnership promotions with sales team
Manage season pass launch campaigns and early-bird promotions
Manage mult-day ticket product + promotion
Track key metrics (website traffic, conversion rates, pass sales, social engagement, email performance)
Report on campaign performance to leadership and adjust strategy accordingly
Conduct competitor and market research across the Northeast ski industry