Marketing Manager (Part-Time)

Canadawide Sports Inc•Brantford, ON

10d•Hybrid

About The Position

Canadawide Sports is seeking a motivated, self-starting Marketing Manager to support Black Knight, a Canadian racquet sports company specializing in pickleball paddles, squash racquets, badminton racquets, and accessories. This is a part-time role (15-20 hours per week) with the potential to increase hours or transition to full-time. The role offers hands-on experience in digital marketing, product launches, and working within a small team. The position reports primarily to the Brand Lead for Black Knight and indirectly to the CEO of Canadawide Sports.

Requirements

1–3 years of relevant marketing experience.
Proven experience in both D2C and B2B environments.
Strong hands-on expertise with: Klaviyo (email marketing), Social platforms (Instagram, TikTok, Facebook), Shopify (website management / re-design experience preferred), Meta Ads and Google Ads.

Nice To Haves

Racquet Sports experience and passion (highly preferred)
Strong graphic design skills and the ability to identify and apply key trends and colourways to product and marketing creative (preferred).
Self-starter who can work independently and deliver results.

Responsibilities

Partner on D2C email marketing strategy and campaigns via Klaviyo on playbk.com, including segmentation, promotional newsletters, and performance tracking to drive revenue and customer retention.
Manage and optimize paid advertising campaigns across Meta (Facebook/Instagram) and Google Ads, focusing on product launches, seasonal promotions, retargeting, and ROAS targets.
Oversee website content updates on Shopify (product pages, promotions, blog posts, and SEO) to improve organic traffic and conversions.
Handle Amazon seller account management: listing optimization, content, promotions, and performance reporting.
Collaborate with Brand Lead on product development for new pickleball paddles and squash racquets, providing marketing input on features, naming, positioning, packaging, and go-to-market strategies.
Plan and execute key asset creation (photography, videography, and content) for new badminton racquets and other lines.
Help position a new line of racquets and pickleball paddles for the 2027 season, incorporating current design trends and colourways.
Recommend promotions and offers that align with brand positioning and inventory levels.
Work with the Brand Lead to plan and execute activations and events (club demos, tournaments, pop-ups, sponsorships, and ambassador appearances) to build awareness, drive community engagement, and generate user-generated content.