Marketing Manager, Prime Video US Streaming

Amazon • Culver City, CA

18h • Onsite

About The Position

Prime Video (PV) is transforming how fans experience live sports—from Thursday Night Football to NBA games to NASCAR races. As a Marketing Manager on our US Streaming team, you'll be at the center of the action, orchestrating the in-app and out-of-app marketing that brings millions of sports fans to our platform every week. You'll own the Storefront and Fire TV marketing execution for Prime Video's expansive live sports catalog—NBA, Thursday Night Football, NASCAR, and more. This is high-stakes, real-time marketing where every second counts. You'll launch time-sensitive campaigns, troubleshoot live during games, and optimize performance on the fly to ensure fans never miss a moment.

Requirements

• 3+ years of professional non-internship marketing experience
• Experience building and optimizing multiple, simultaneous marketing campaigns
• Experience managing or working within cross-functional marketing and creative teams
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Knowledge of project management tools
• A passion for sports, an eye for detail, and the ability to thrive under pressure.
• Candidates must be available to work assigned shifts that include weekends and select holidays during peak sports seasons (e.g. playoffs, championships, tournament finals, etc.).
• Schedule flexibility is required to accommodate live game coverage needs and shift rotations.

Nice To Haves

• Experience in multi-territory campaign management
• Experience in digital marketing and content production timelines and process
• Experience delivering paid media campaigns spanning TV, print ads and digital/social channels
• Experience equally comfortable building strategic marketing plans and executing at a tactical level

Responsibilities

• Plan and execute rapid-fire merchandising campaigns for live sporting events across Prime Video's platform
• Partner with Live Events Marketing, Creative, Product, and cross-functional teams to deliver seamless game-day experiences
• QA, monitor, and optimize in real-time—because when the game is live, there's no room for error
• Drive fan engagement through strategic in-app placements and Fire TV promotions
• Be the champion for Prime Video's sports merchandising strategy
• Schedule, publish and QA Prime Video live sports content across PV Storefront, X-Site and Fire TV
• Execute merchandising requests from Marketing Managers, Content Acquisition Managers (CAMs) and Planning teams with quick turnaround times
• Execute A/B tests for carousel positioning, creative assets, and messaging frameworks as requested by stakeholder teams
• Process high-volume requests during peak sports periods including playoffs, championship games, season openers, and marquee sporting events
• Conduct pre-launch QA on all live event placements to ensure creative assets, metadata, and links are accurate
• Monitor live storefront content during live games to identify and escalate technical issues, content defects, or customer-facing errors
• Verify compliance with league brand guidelines, broadcast rights requirements, and partner agreements for all published sports content
• Document and track all live event executions, real-time changes, and technical issues in internal tracking systems
• Manage campaign intake via ticketing systems and other communication channels (e.g. emails, Slack) prioritizing by business impact and live game schedules
• Partner with Creative and Marketing teams to ensure timely asset delivery for live events
• Communicate campaign status to key stakeholder teams
• Identify automation opportunities for repetitive manual tasks and communicate to leadership
• Provide feedback on tooling gaps and process inefficiencies
• Document workflows and create/update SOPs for merchandising processes
• Contribute to knowledge base articles and training materials for team efficiency

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave
• sign-on payments
• restricted stock units (RSUs)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed