Marketing Manager - Tree Care Division

Moon Valley Nurseries•Scottsdale, AZ

2d•Onsite

About The Position

Moon Valley Nurseries is seeking a results-driven Marketing Manager to own demand generation for our Tree Services division. This role is responsible for driving localized, high-intent demand that converts into booked jobs and profitable revenue. This is not a brand-only role. The Marketing Manager will own performance marketing, local demand strategy, and maintain tight alignment with operations capacity and seasonality. The ideal candidate is an operator-minded marketer with experience in home services or outdoor services who is comfortable being held accountable to real business outcomes.

Requirements

5–10 years of marketing experience in home services, outdoor services, or localized multi-location businesses
Proven experience owning local demand generation and measurable performance outcomes
Google Local Services Ads (LSAs)
Paid search and landing page optimization
Call tracking and attribution platforms (e.g., CallRail, ServiceTitan, HubSpot, Salesforce)
Strong analytical skills with the ability to tie marketing spend directly to revenue outcomes
Demonstrated ability to collaborate cross-functionally with operations and sales teams
Experience in tree services, landscaping, irrigation, HVAC, plumbing, electrical, or garage door industries
Experience marketing high-ticket services ($1,000–$20,000+)
Experience managing agencies and external vendors
Experience operating in seasonal, weather-driven demand environments
Managing and appropriately spending a marketing budget
Bachelors or Masters degree in Marketing or equivalent experience

Responsibilities

Own end-to-end lead generation strategy for Tree Services across: Google Local Services Ads (LSAs), Paid Search (Google / Bing), Local SEO and Google Business Profiles, Landing pages and conversion optimization
Drive demand that is bookable, serviceable, and profitable—not just high volume
Adjust marketing spend dynamically based on seasonality, weather, and crew capacity
Partner closely with operations and scheduling teams to balance demand with crew availability
Collaborate with call center and sales teams to improve booking rates and speed-to-lead
Ensure lead quality, geographic relevance, and service fit
Own reporting and performance dashboards including: Leads, booked jobs, completed jobs, and revenue attribution, Cost per booked job and channel-level ROI
Analyze performance on a weekly basis and reallocate budgets as needed
Hold agencies and vendors accountable to performance outcomes
Launch and optimize: Seasonal promotions, Service-based campaigns (trimming, removal, inspections, storm response)
Test new geographic markets, offers, and service bundles
Quickly identify and pause or eliminate underperforming campaigns