Marketing Manager

Trulieve•Pittsburgh, PA

10d•Remote

About The Position

Trulieve is a rapidly growing company in a vital industry, dedicated to providing patients with trusted relief through high-quality, naturally grown products. Our mission is to alleviate symptoms associated with serious medical conditions by working closely with physicians to ensure patients receive compassionate care and the correct dosage. We are committed to a natural growing process, minimizing unwanted chemicals and pests. Our products are designed to help with conditions such as seizures, muscle spasms, pain, nausea, and appetite loss. We are looking for individuals who are passionate about helping others and want to be part of a mission-driven organization.

Requirements

Bachelor’s Degree in Business, Marketing or related field required.
4+ years of working experience in marketing. Retail marketing a plus.
Successful track record of fostering valuable partnerships with sales and helping them hit their quotas through custom and personalized marketing strategies and tactics.
Proven experience carrying out marketing efforts, including planning, prioritizing, and implementing strategy. Prior experience managing events and marketing campaigns.
Knowledge of digital marketing, advertising, event planning, out of home media, and other advertising mediums.
The ability to plan, execute, and analyze an overall marketing strategy including paid, earned, and owned media.
Ability to work in a dynamic and fast-paced environment; ability to multitask and effectively manage time.
Ability to multi-task and work effectively with a variety of tasks and business partners (both internal and external partners); must be able to work cross-functionally with internal sales and operations teams to effectively generate, execute and report on marketing programs.
Ability to interact with various levels of stakeholders.
Acute attention to detail; demonstrated ability for accuracy and thoroughness.
Strong written and verbal communication skills.
Proven negotiation, problem-solving, organization and project management skills.
Knowledge of Microsoft Office (PowerPoint, Excel, Word).
Must possess a valid driver’s license and a clear driving record.
Must be able to pass a level 1 and level 2 background check and drug screening.
Must be at least 21 years of age.
Must possess the mental and physical capacities necessary to perform the job duties.
Proven business thinker with solid strategic skills and capacity to understand business from a market, region, P&L, and product perspective.
Professional team-player, collaborative, and open to feedback.
Strategic, self-motivated, intellectually curious, innovative and resourceful.
Dynamic communicator with great oral and written skills.
Big picture thinker and adaptable to changing environments.
Detail-oriented, organized and proactive.
Approaches new and different ideas with curiosity and open-mindedness.

Nice To Haves

Retail marketing experience is a plus.

Responsibilities

Collaborate with national marketing team functions to build actionable campaigns, including writing briefs for creative asset development.
Work with hub sales and production teams to align on product launch timing, restocks, and product mix strategy.
Develop, implement, and analyze marketing strategies and initiatives.
Coordinate market planning and execution with sales & marketing stakeholders to build marketing event and program calendars to increase awareness, drive engagement, generate leads, and support conversion rates.
Support national and hub initiatives to deliver business goals and build brand loyalty.
Produce and maintain a marketing calendar including product launches, local activations, paid/earned media, and campaign support.
Research and develop insights on local market opportunities and buying trends based on customer assessment and competitor review.
Manage local marketing budget, conduct post-event/campaign evaluations and ROI analysis, and report findings and recommendations.
Collaborate and share best practices, lessons learned, and post-recaps with the Regional Marketing team.
Prioritize and manage multiple projects simultaneously while meeting deadlines and budgets.
Build strong relationships with partners.