2022 Marketing Manager - Ski & Snowboard School

Aspen Skiing Company • Aspen, CO

11h • Onsite

About The Position

The Ski & Snowboard School Marketing Manager is responsible for building and executing marketing strategies aimed at driving increase in share of wallet through growth of capture and guest retention in the school, Race Department, Camp Aspen Snowmass and the Snowmass Bike School (S3). The ideal candidate will have a strong demand generation background with proven expertise in working cross-functionally to build integrated marketing programs across different channels. This position is accountable for KPIs and revenue targets that align directly to the Ski & Snowboard School and company goals.

Requirements

• Bachelor’s degree in business, marketing or related field required
• Experience working with Microsoft Office – Word, PowerPoint, Excel required
• Proofing/copywriting experience required
• Ability to ski/ride at an intermediate level, or willingness to learn

Nice To Haves

• 5+ years of experience in the field of marketing preferred
• Knowledge of Adobe Creative Suite preferred
• Content Management System experience preferred
• Vendor management experience preferred
• Budget management experience preferred
• High-end resort experience preferred
• Experience working in Google Analytics preferred
• Basic understanding of SEO best practices preferred

Responsibilities

• Translate Ski & Snowboard School, Race Department and summer business units’ (S3) objectives into marketing strategy and campaign plans by working closely with S3 leadership and marketing teams
• Deep understanding of the guest journey as it relates to first-time and repeat purchases, not only in S3, but resort-wide.
• Deep understanding of S3 product mix and how it relates to overall company strategy
• Season-long (summer and winter) product analysis in conjunction with S3 ops team and finance to adjust marketing tactics throughout the season
• Design integrated marketing programs at scale including email marketing, paid media, website optimization, content, blog, and editorial inclusion and additional tactics as needed
• Comprehensive competitive analysis of pricing, marketing and guest purchasing processes of all S3 winter and summer products
• Set KPIs and revenue targets for S3 marketing and align with S3 goals and digital/marketing team goals and KPIs
• Leverage and analyze marketing database in order to set effective strategies and target audiences accordingly
• Develop and lead execution of marketing and product launch strategy for S3, working directly with the appropriate stakeholders on strategies and tactics, understanding priorities based on revenue and capture targets
• Coordinate initiatives leveraging our network of partners in our business verticals within and across ski, hospitality and ASPENX
• Coordinate design and production of all S3 branded material, including, but not limited to signage and guest facing collateral
• Execute marketing needs of the Talent Acquisition Team to support S3 hiring initiatives
• Media planning with the Digital Marketing Team and in-house trafficking of print and digital ad campaigns for S3, including analyzing results with Digital Marketing & Analytics Manager and ongoing optimization
• Coordinate digital marketing efforts with the team accordingly, creating, optimizing and updating email and web assets and tactics as needed
• Coordinate creative asset needs with creative and content teams
• Actively engage with S3 leadership, Pros and guests on and off hill, maintaining a leadership presence within the School
• Manage S3 marketing budgets in conjunction with the S3 Finance and Revenue Manager
• Other duties as assigned or proposed

Benefits

• Salaried roles are eligible for bonus
• For an overview of Aspen One Company's benefits and other compensation visit www.aspensnowmass.com/employment/benefits-and-perks

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level