MARKETING MANAGER

VP MUSIC GROUP INC • New York, NY

2d • $90,000 - $100,000 • Onsite

About The Position

VP Music Group Inc., an independent music company based in Queens with a longstanding focus on Caribbean music and culture, is seeking an experienced, hands-on Marketing Manager to lead the day-to-day operation of the Marketing Department and oversee campaigns across our music, catalog, retail, ecommerce, and corporate activities. Reporting to the Vice President, Marketing & Sales, this role supervises marketing staff and Product/Project Managers, coordinates internal and external resources, and personally manages selected priority releases and projects.

Requirements

• Five or more years of progressive marketing experience, preferably in music, entertainment, media, retail, or a related industry.
• Experience supervising people and managing multiple campaigns, budgets, agencies, vendors, timelines, and priorities.
• Strong knowledge of digital marketing, social media, advertising, publicity, content marketing, and campaign analytics.
• Excellent project-management, organizational, communication, and follow-through skills.
• Ability to work effectively across departments in a fast-paced, collaborative environment.

Nice To Haves

• Knowledge of Caribbean music and culture, including reggae, dancehall, and soca, is highly desirable

Responsibilities

• Manage the day-to-day operations, priorities, workflow, and staff of the Marketing Department.
• Oversee marketing campaigns for artists, releases, catalog titles, retail initiatives, ecommerce, events, and company brands.
• Coordinate publicity, social media, digital advertising, radio promotion, content, creative services, and retail marketing.
• Supervise Product/Project Managers responsible for campaign plans, timelines, proposed budgets, and deliverables.
• Review campaign plans and budgets, monitor performance and spending, and keep projects on schedule.
• Lead project-status meetings and coordinate employees, agencies, freelancers, vendors, artist teams, and other partners.
• Work closely with Sales, A&R, Production, Business Affairs, Finance, retail, ecommerce, and international partners.
• Support VP retail stores and ecommerce platforms with promotions, events, product launches, and ecommerce marketing.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed