Marketing Manager

Weaver • New York, NY

1d

About The Position

Weaver is a full-service national accounting, advisory and consulting firm seeking a Marketing Manager to lead and develop a variety of marketing activities to help the firm increase its revenues, brand recognition, and market share. This leader will collaborate with firm executives and partner leaders to develop comprehensive annual marketing plans, including events, campaigns, sponsorships, collateral/website content, and thought leadership content. The role involves leading the execution of these plans and managing various projects to support department and firm goals, such as content strategy, CRM strategy, lead generation/nurture strategy, digital marketing strategy, campaign development and execution, and data analysis. The ideal candidate is a friendly, positive, proactive strategist and adept project manager with strong organizational skills, the ability to build cooperative relationships across the firm, and a proactive problem-solving approach.

Requirements

• Bachelor’s degree in marketing, advertising, communications or related business discipline.
• 5+ years of relevant B2B marketing, communications, and/or digital marketing experience.
• Proven accomplishments in planning, executing and reporting project metrics.
• Strong leadership and managerial skills.
• Able to take strategic control of plans/accounts.
• Ability to balance several assignments at once, while prioritizing and meeting deadlines; you know how to balance research, development, execution, and reporting.
• Ability to articulate and present technical content in a user-friendly format; you enjoy connecting the dots and translating complex topics into visual communications.
• Excellent relationship skills; you have the ability to collaborate with teams and develop relationships at all levels in the organization.
• Proficiency with Microsoft Office (Word, Excel and PowerPoint), social platforms (LinkedIn preferred) as well as marketing automation platforms (HubSpot) and analytics platforms.
• Ability to operate without direction in areas of uncertainty and ambiguity; you own projects and navigate relationships to make goals reality.
• Ability to work and interact effectively with executive leadership, partner and director stakeholders; you enjoy engaging with others and making project plans come to life.
• Excellent verbal and written communication skills; you exude enthusiasm and inspire trust.
• Ability to use excellent judgment, handle confidential materials and display a professional demeanor; you are authentic and act with integrity.

Nice To Haves

• Experience in marketing accounting and/or other professional service experience.
• Experience working in a marketing agency in client services in roles as an account executive / account manager.
• Self-reliant with strong overall business acumen.
• Self-motivated with a high energy level.
• Experience in Microsoft Teams, Monday.com and related project management tools preferred.

Responsibilities

• Support the strategic development and execution of marketing budgets and plans in coordination with industry and practice group stakeholders.
• Serve as the primary marketing point of contact for designated internal stakeholders and marketing plans.
• Understand needs and objectives of plan stakeholders and provide recommendations to drive their business growth.
• Collaborate with plan stakeholders and marketing team resources to develop and execute a wide array of marketing tactics including campaigns, events, sponsorships, thought leadership content development and promotion, marketing collateral development, website content creation and more.
• Regularly seeks out ways to add value to stakeholder relationships by providing ideas and insights on how to achieve the desired business results.
• Track and analyze key performance metrics to assess the effectiveness of marketing strategies and make data-driven recommendations.
• Proactively address any issues or concerns to ensure a high level of internal client satisfaction related to marketing projects.
• Ensure appropriate timeline for development, production and delivery of marketing plan activities as well as new requests.

Benefits

• Competitive health benefits, such as medical, dental, vision, disability, life insurance, and a 401(k) plan.
• Flexible scheduled time off (STO).
• Minimum of 56 hours of sick and safe leave.
• 11 holidays.
• 2 scheduled recharge days.
• In-house CPE and learning opportunities through our internal Learning & Development department.
• Internal leadership coaching program (WeaverLEAD).

What This Job Offers

• Job Type: Full-time
• Career Level: Manager