Marketing Manager

Perseus Group, Constellation Software

22h • CA$81,000 - CA$99,000 • Remote

About The Position

As the ASPEN Marketing Manager, you will own and execute the end-to-end marketing strategy for ASPEN – focused on driving pipeline growth, supporting customer expansion, and delivering measurable marketing impact. This is a highly hands-on role that offers strong visibility within the organization and an opportunity to build a marketing function within a quickly growing brand.

Requirements

• 4–7+ years of experience in B2B marketing, ideally in enterprise, vertical SaaS, or complex software environments.
• Proven ability to execute campaigns hands-on, not just manage agencies or vendors.
• Experience with ABM, email marketing, and digital demand generation.
• Strong collaboration with Sales and Product teams.
• Analytical mindset with experience tracking pipeline, attribution, and campaign performance.
• Excellent written and verbal communication skills.
• High ownership mindset and comfort operating independently in a lean environment

Nice To Haves

• Experience within a dealership or dealership industry.
• Experience building human-in-the-loop AI processes to expedite workflows.
• Familiarity with marketing automation and CRM platforms
• Experience running events, conferences, or field marketing programs.

Responsibilities

• Plan, own and execute lead acquisition strategies with account-based marketing (ABM) and mass marketing tactics, including target account identification, message sequencing, personalization, execution, measurement, and continuous optimization.
• Own and coordinate presence at industry conferences (approximately 2–3 per year), including event planning, logistics, pre- and post-event campaigns, and lead follow-up alignment with Sales.
• Manage and optimize the ASPEN website and SEO strategy in collaboration with external vendors.
• Own and execute social media strategy, including approximately one post per week.
• Own and execute content creation, including monthly thought leadership content.
• Develop and maintain sales and marketing collateral such as case studies, solution overviews, and industry-specific messaging.
• Plan and execute a monthly customer webinar series to drive product adoption, engagement, and retention.
• Lead and coordinate our customer conference, including agenda development, speaker coordination, and cross-functional alignment.
• Partner with Sales and Customer Success on expansion campaigns, adoption initiatives, and upsell programs.
• Support go-to-market execution for new enhancements, modules, and products.
• Develop and refine core messaging, positioning, and value propositions.
• Ensure consistency of messaging across all channels and customer touchpoints.
• Conduct lightweight, competitive and market analysis to inform campaign design and messaging.
• Track and report on campaign performance, pipeline contribution, ROI, and conversion metrics.
• Continuously optimize programs based on performance data and qualitative feedback.
• Take end-to-end ownership of marketing initiatives, from planning through execution, measurement, and refinement

Benefits

• We include salary ranges in job postings only where required by applicable pay transparency laws, based on the jurisdictions in which the role may be performed.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed