Marketing Manager

Alogent • Peachtree Corners, GA

42d • Hybrid

About The Position

Alogent is seeking a Marketing Manager to join their in-house marketing and communications team. This role is crucial for executing integrated marketing programs across various channels to generate demand, enhance brand awareness, and drive qualified leads to the sales pipeline. The Marketing Manager will be involved in content development, advertising, social media, sales enablement, product marketing, and partner marketing. They will also contribute to the creation and management of training and support materials, ensuring brand consistency and accuracy. The ideal candidate is creative, organized, collaborative, and takes a hands-on approach to diverse marketing initiatives. This is a hybrid position requiring 3 days per week in the Peachtree Corners, GA headquarters.

Requirements

• Bachelor’s degree in marketing, communications, or related field.
• 4-6 years of experience in marketing planning, execution, and marketing operations.
• Experience in enterprise capture software, banking software, financial services, or fintechs strongly preferred.
• Technically proficient across key marketing tools, including marketing automation platforms (HubSpot, Marketo, Pardot), CRM systems (Salesforce), design tools (Adobe Creative Cloud, Canva), web analytics (Google Analytics), and Microsoft Office (Word, Excel, PowerPoint, Outlook).
• Excellent project management skills, with the ability to manage multiple tasks and stakeholders simultaneously.
• Analytical mindset with the ability to interpret data, draw insights, and make data-driven decisions.
• Strong writing and editing skills, with the ability to tailor content for different audiences and channels, combined with creative thinking and strong attention to detail.
• Strong communication and interpersonal skills, with the ability to collaborate effectively across teams and support cross-functional initiatives.

Responsibilities

• Plan and execute digital advertising campaigns, supporting audience targeting, creative development, reporting and performance optimization.
• Manage social media marketing efforts, including content development, scheduling, and performance tracking to drive engagement and brand visibility.
• Manage the branding, packaging, and publishing of training and support materials, ensuring accuracy, consistency, and alignment with brand voice and marketing standards. This role collaborates closely with internal teams and stakeholders to gather requirements and coordinate execution aligned with product releases and ongoing training initiatives.
• Support partner marketing efforts, partner communications, and alignment of messaging and assets to drive pipeline opportunities.
• Support product marketing initiatives, including messaging development, positioning, product launches, and the creation of collateral aligned to target personas.
• Stay current on marketing technologies, industry trends, and best practices, proactively recommending enhancements to improve marketing capabilities across operations, digital channels, and brand experience.
• Contribute to the development of marketing collateral and sales enablement tools, including the website content, landing pages, blogs, email campaigns, whitepapers, case studies, presentations, and social media assets.
• Support the execution of integrated marketing initiatives, including events and webinars, digital campaigns, and lead generation programs.
• Conduct research and analysis to identify industry trends, competitive insights, and content opportunities to inform marketing strategy and thought leadership initiatives.

Benefits

• Competitive benefits including medical, dental, vision, life, disability, Employee Assistance Program, Flexible Spending Account, Group Accident, Critical Illness, Pet Insurance, Identity Protection Program and long-term care
• Excellent 401(k) plan with company match
• Paid time off (PTO) and Holidays
• Paid voluntary time off (VTO) day
• Wellness programs
• Monthly educational sessions for employees

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level