Marketing Manager

Wajax • Calgary, AB

54d

About The Position

The Marketing Manager will develop and deliver high impact marketing and
customer centric programs to support the business priorities. This role will be
strategic with an emphasis on enhancing the company’s overall brand perception
with current and new customer base. The Marketing Manager will support the Sr.
Marketing Manager in the development of corporate strategic initiatives.

Requirements

• Bachelors Degree in Marketing, Business Administration or related field
• 7-10 years in marketing with corporate or agency related experience
• Demonstrated success crafting brand, positioning and corporate marketing strategy resulting in robust sales across multiple product lines
• Interest in expanding internal and external community-based events and networks.
• Proven record translating marketing and promotional objectives into results

Responsibilities

• Develop and implement annual fundraising strategies and campaigns.
• Represent the organization at community and networking events.
• Lead digital platform initiatives aligned with internal stakeholders, senior leaders, and customer objectives.
• Develop and execute marketing strategies to support business growth, focusing on lead generation from target accounts.
• Collaborate cross-functionally with sales leaders, business development, key accounts, and other departments to create actionable marketing programs that drive revenue, market share, and profitability.
• Partner with sales to address challenges across geographies, businesses, and industries.
• Conduct market and competitive analysis to inform and guide growth initiatives in line with company vision.
• Plan and manage external marketing campaigns, supporting programs and initiatives.
• Manage and optimize marketing budgets across digital and traditional channels to ensure alignment with measurable business outcomes.
• Drive customer-centric focus across employees, partners, and marketing efforts.
• Leverage CRM tools to run direct marketing campaigns and measure ROI.
• Ensure brand consistency and integration across all marketing programs.

Benefits

• Competitive health and dental benefits with no waiting period for eligibility (100% employer paid premiums), plus health spending account.
• Wajax led e-learning, and product training through industry leading manufacturers.
• Exclusive discounts with a variety of manufacturers and service providers such as Ford, GM, Chrysler, Dell, TELUS, a group mortgage, home & auto insurance program, pet insurance, footwear & workwear, fitness membership, perkopolis, and more.
• Recognition program where points are earned for merchandise or gift certificates, plus cash awards.
• Company matched pension plan
• Award-Winning Health and Wellness Program.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 501-1,000 employees