Marketing Manager

Tri-State Energy, Inc.•New Brunswick, NJ

6d•Hybrid

About The Position

We are seeking an experienced and dynamic Marketing Manager in our Woodbridge, N.J. facility to lead and shape the marketing efforts for our utility programs and the company overall. The ideal candidate will develop and execute a comprehensive strategic marketing plan to enhance brand awareness, drive customer acquisition, and support revenue growth. This leadership role requires a creative thinker with strong management capabilities and a proven track record in marketing execution. The ideal candidate will have a proven track record of aligning execution with business objectives, strong communication skills, and the ability to work effectively with clients, executives, sales, and operational teams.

Requirements

Bachelor’s degree in Marketing, Business Administration, Communications, or a related field (Master’s degree preferred).
Minimum of 4-8 years of experience in marketing, with at least 2 years in a lead role.
Experience with RFPs, brand management, social media, digital marketing, and content marketing preferred.
Strong ability to manage marketing projects, personnel, and vendors to drive marketing messaging.
Awareness of market trends, lighting, construction, and contracting best practices.
Experience with energy, sustainability, engineering, construction, and utility programs desired.
Ability to self-manage and prioritize multiple tasks and deliverables,
Outstanding written and verbal communication, active listening, and presentation, editing and interpersonal skills,
Strong attention to detail with excellent analytical and judgment capabilities,
Ability to effectively work independently and in a team environment with multiple concurrent deadlines.
Proficiency in Microsoft Word, Excel, PowerPoint and Outlook, Adobe Acrobat/Reader, Photoshop, InDesign, and Illustrator.
Must reside in New Jersey.

Nice To Haves

Knowledge of marketing in an engineering, contracting, or professional services firm is a plus.
Knowledge of marketing processes and tools relevant to engineering, construction, or professional services firms is a plus.

Responsibilities

Evaluate the effectiveness of marketing activities by sharing and tracking current market trends and research and using data-driven insights to optimize strategies.
Build and maintain strong relationships with clients, partners, vendors, and industry stakeholders to enhance marketing impact and drive program success. Create overall blueprint and drive the execution of client projects.
Work closely with sales, operations, and executive teams to ensure marketing initiatives align with business goals. Lead, mentor, and motivate a high-performing marketing team.
Responsible for the preparation and timely delivery of responses to Request for Proposals (RFPs), ensuring accuracy and adherence to client specifications.
Develop and execute digital marketing campaigns that engage and grow our internal and external audience base.
Help develop and implement marketing strategies that align with business objectives, ensuring measurable growth in brand awareness, customer acquisition, and revenue.
Help oversee and refine TSE brand positioning and messaging to ensure consistency across all channels including digital, print, and social media platforms. Work closely with internal teams to craft compelling narratives that resonate with target audiences.
Manage marketing vendors.
Responsible for structuring and managing company marketing budget with a focus on allocation of resources to effectively maximize the return on investment (ROI) and ensure marketing campaigns are executed within budgetary constraints. Provide regular budget forecasts, ensure the efficient use of resources, and adjust strategies as needed.