Marketing Manager - Motto

Aspen Dental Management•Chicago, IL

40d•Onsite

About The Position

Aspen Dental Management, Inc. (ADMI) is a leading retail healthcare business support organization in the U.S., supporting thousands of healthcare professionals and team members across dental care, urgent care, and medical aesthetics. ADMI partners with independent practice owners and clinicians, aiming to improve healthcare for everyone. They provide comprehensive business support services to four consumer-facing businesses: Aspen Dental, Clear Choice Dental Implant Centers, Well Now Urgent Care, and Chapter Aesthetic Studio. This role is for an Associate Marketing Manager for Motto Clear Aligners, responsible for leading consumer marketing efforts to achieve business goals, grow brand awareness of Motto, and increase revenue for the Orthodontics category. The position involves partnering with cross-functional teams to execute key Motto campaigns that drive consumer interest and conversion.

Requirements

5+ years consumer marketing and brand management experience (Experience in e-commerce a plus)
Ability to own projects and exceed expectations, with ability to find solutions and deliver results within a fast growing, rapidly changing, and entrepreneurial environment
Effective communication, including writing, speaking, active listening and presentation skills with ability to communicate effectively with cross functional teams
Experience and skills influencing, leading, and directing individuals in multiple functional areas
Proactive, solutions-oriented with ability to make in-moment decisions that drive efficiencies and improve product
Organized, high attention to detail and experienced in managing multiple projects simultaneously
Demonstrates a continuous learning orientation and manage complex tasks and competing priorities
BA/BS degree, MBA is a plus.

Nice To Haves

Experience in e-commerce a plus

Responsibilities

Support building the Motto brand to improve its presence in orthodontic care to drive conversion rates, charge out rates, and increased utilization across all practices.
Collaborate with cross-functional teams to execute on key commercialization activities for new products and campaigns.
Drive strategic marketing campaigns across web, social, digital and CRM to drive revenue and growth.
Collaborate with marketing cross-functionals (Media, Creative, CRM, PR) to measure campaign effectiveness and present strategies to grow campaign effectiveness.
Manage the creative development process with internal stakeholders and external agencies to support marketing across multiple channels to increase awareness and drive conversion rate of Motto.
Understand the brand strategy and consumer path to purchase and implement key learnings across all marketing touchpoints.
Collaborate with insights to analyze brand, creative and consumer sentiment within the category.
Work with internal stakeholders to obtain, interpret, and apply insights and performance analysis to help drive product pipeline, product line strategies and campaigns.