Marketing Manager US (m/f/d)

PlanRadar GmbH•Chicago, IL

2d•Hybrid

About The Position

PlanRadar is a leading platform for digital documentation, communication and reporting in construction, facility management and real estate projects. It enables customers to work more efficiently, enhance quality and achieve full project transparency. By improving collaboration and providing access to real-time data, PlanRadar’s easy-to-use platform adds value to every person involved in a building’s lifecycle, with flexible capabilities for all company sizes and processes. Today, PlanRadar serves more than 150,000 users across 75+ countries. PlanRadar promises an inclusive, engaging and exciting place to work. We are inquisitive minds who challenge the status quo, with a drive to change our client's industry for the better. Our people matter the most, and we regularly conduct surveys and implement changes to ensure our benefits and the way we work reflects the culture that we promote. If you're courageous and ready for a new adventure, join PlanRadar!

Requirements

A commercially-driven field marketer — you don't just run campaigns; you own the number. You're comfortable in a room where the question is why pipeline is down and you have the data and the answer
A proven performance copywriter — you write digital ads, paid search and email copy yourself, at a high standard, and you understand the difference between copy that looks good and copy that converts.
A US market operator — you understand how to position a B2B SaaS product to construction and real estate audiences in the US, and you know instinctively what messaging lands and what doesn't.
A senior individual contributor who doesn't need to build a team to get things done — you're hands-on, fast, and you know how to extend your output through smart use of freelancers, agencies and global teams without losing ownership of the outcome.
You speak (and write) in English at a native level in order to be able to communicate effectively both with internal and external stakeholders.

Responsibilities

Own the US marketing pipeline — build and execute demand generation campaigns across paid social, paid search, email, events and webinars, with full accountability for marketing-sourced pipeline contribution and regular reporting into senior leadership including CEO-level reviews
Write performance copy that converts — create digital ads, email content, paid search copy, landing pages and event assets yourself, with a deep understanding of the US construction and real estate buyer and what moves them from awareness to action.
Localise global campaigns for the US market — take global direction, messaging frameworks and assets and make them land for US audiences, adapting tone, language and positioning without losing brand consistency.
Drive GTM alignment with sales and SDR teams — stay close to the US pipeline, identify gaps and opportunities, and engage in active commercial debate with sales, CS and SDR to ensure marketing is generating the right leads and accelerating deal closure.