Field Marketing Manager (m/f/d) - US

PTV LogisticsArlington, TX
Remote

About The Position

PTV Logistics is scaling fast in North America and needs a sharp, data-obsessed growth marketer to accelerate it. This role owns the full growth loop: demand generation, pipeline acceleration, and retention marketing across the US region, with direct impact on ARR. The position involves building and running multi-channel demand generation programs, owning full-funnel campaign performance, designing and executing ABM plays, planning and executing events, running growth experiments, and partnering closely with Sales leadership.

Requirements

  • 5+ years in B2B SaaS growth or demand generation marketing, with a track record of owning pipeline numbers — not just campaign outputs.
  • Proven ABM experience: you know how to orchestrate account-level plays across marketing, sales, and SDR motions.
  • Analytically fluent: comfortable building attribution models, reading funnel metrics, and making budget decisions based on data.
  • Hands-on with the modern growth stack: HubSpot or Marketo, Salesforce (or Dynamics), intent data tools (6sense, Bombora), and AI-powered content platforms.
  • Sharp communicator who can translate campaign performance into business language for Sales and leadership.
  • Curiosity about the space is a must.
  • Based in the US; comfortable working across time zones and partnering with the European central marketing team.

Nice To Haves

  • Experience in logistics, supply chain, or enterprise SaaS is a plus.

Responsibilities

  • Build and run multi-channel demand generation programs (paid, organic, events, outbound) that reliably fill the top of funnel and generate qualified pipeline.
  • Own full-funnel campaign performance — from first touch to SQL — with clear attribution and ROI tracking.
  • Design and execute ABM plays targeting priority accounts, working hand-in-hand with AEs and SDRs to orchestrate coordinated outreach.
  • Plan and execute in-person and virtual events — from industry conferences and executive roundtables to partner activations and hosted roadshows — with a relentless focus on pipeline output, not just attendance.
  • Evaluate and prioritize key events based on TAM coverage, ICP density, and expected pipeline contribution.
  • Run structured growth experiments across channels, messaging, and offers — build fast, measure rigorously, scale what works.
  • Leverage AI-powered tools (content generation, intent data, predictive scoring) to amplify campaign impact and reduce manual overhead.
  • Contribute to improving conversion rates across the funnel through landing page optimization, nurture sequence design, and offer testing.
  • Partner closely with Sales leadership to align campaign priorities with territory plans, account lists, and quarterly targets.
  • Build a feedback loop with AEs and CSMs to ensure marketing is accelerating deals, not just generating noise.
  • Deliver executive-ready performance reporting tied to ARR impact: pipeline sourced, pipeline influenced, deal velocity.
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