Field Marketing Manager - US East Coast (M/F/D)

VMRay GmbH•Boston, MA

4d•Remote

About The Position

VMRay is seeking a Field Marketing Manager for the US East Coast to drive pipeline growth across new and existing business through events, digital campaigns, and close collaboration with their US sales team and channel partners. This role is crucial for bringing the global marketing strategy to life in the US market, working closely with the Global Demand Generation Manager on campaign strategy and systems, while owning execution and regional impact. The position reports into the VP Marketing.

Requirements

2–5 years of experience in B2B marketing, preferably in SaaS, cybersecurity, or enterprise tech
Proven experience executing events or field marketing programs
Ability to manage multiple events and campaigns simultaneously
Experience working with or supporting sales teams
Knowledge of Account Based Marketing & Account penetration (up-sell & cross sell)
Familiarity with marketing and CRM tools (e.g., Pardot is a MUST; HubSpot, Salesforce, etc)
Data-driven mindset with ability to track and report on performance & cost (ROI)
Strong communication skills, especially in cross-functional settings
Willingness to travel up to 25% within the region and internationally.

Responsibilities

Lead US field marketing to drive pipeline growth, owning programs that support both new customer acquisition and expansion within existing accounts while ensuring high-quality, on-brand execution.
Collaborate closely with Sales, Tech Alliances, and Channel partners to align on target accounts, event strategies, follow-up plans, and co-marketing initiatives that strengthen regional pipeline impact.
Execute regional campaigns and events across digital, in-person, and virtual formats, managing promotion, logistics, vendors, and timelines to deliver effective, high-impact experiences.
Track and optimize performance by monitoring key metrics, reporting on engagement and pipeline contribution, and continuously refining activities to improve results.