Marketing Manager 2

U.S. Bank National Association • Minneapolis, MN

3d • Hybrid

About The Position

Develops and leads the marketing strategy for a specified area to deliver customer-centric, multi-channel marketing programs to maximize customer growth, retention and engagement. Identifies and communicates key performance indicators to ensure marketing strategies are yielding positive return on investment as well as to modify and optimize strategies as necessary. Manages professional employees and/or supervisors of complex support, production marketing team(s). Uses segment specific marketing strategies and media to launch marketing programs and/or products in collaboration with agencies, product, sales and technical teams. Successfully negotiates contracts and activates vendor relationships for the benefit of the Company and our brand. Adapts departmental plans and priorities to address agility, resource and operational challenges. Provides marketing support for alternative marketing channels such as tradeshows, seminars, industry sponsorships, etc. Collaborates with internal partners to ensure that all marketing programs are in accordance with all laws, regulations and bank policies.
The Integrated Campaign Marketing Manager will develop and execute Wealth Management marketing campaigns to drive acquisition of emerging affluent clients via our online investing products or our virtual advisory center.
The Integrated Campaign Marketing Manager will work closely with the Wealth Management business line to understand their goals and priorities. They will leverage data and analytics to deliver marketing across channels including email, online, mobile, ATM, social media, and other channels. Coordinates with marketing channel partners to develop channel specific content and testing plans. They will develop campaign themes and creative assets across channels. They will work with our analytics partners to track key performance indicators to ensure marketing strategies are yielding positive return on investment and to optimize strategies, tactics and content as necessary.
The right candidate will be adaptable and able to learn systems and compliance requirements that can change on a frequent basis. Candidates should have a proven ability to thrive in a complex, fast-paced environment and adapt to the always changing financial market environment.

Requirements

• Bachelor's degree, or equivalent work experience
• Eight or more years of related experience in marketing and marketing strategy with proven ability to deliver results
• Adaptable and able to learn systems and compliance requirements that can change on a frequent basis.
• Proven ability to thrive in a complex, fast-paced environment and adapt to the always changing financial market environment.
• Proficient computer navigation skills using a variety of software packages

Nice To Haves

• Advanced knowledge of assigned geographical area, competitive market, banking operations, and U.S. Bancorp's products and services
• Strong organizational, interpersonal and team building skills
• Excellent verbal, written and presentation skills
• Agility in thinking and delivery, along with proven ability to take direction in support of company goals
• Strong decision-making and problem-solving skills
• Proven ability to delegate and successfully manage multiple projects and assignments that are completed on time and on budget
• MBA or equivalent markers of high achievement are a plus

Responsibilities

• Develops and leads the marketing strategy for a specified area to deliver customer-centric, multi-channel marketing programs to maximize customer growth, retention and engagement.
• Identifies and communicates key performance indicators to ensure marketing strategies are yielding positive return on investment as well as to modify and optimize strategies as necessary.
• Manages professional employees and/or supervisors of complex support, production marketing team(s).
• Uses segment specific marketing strategies and media to launch marketing programs and/or products in collaboration with agencies, product, sales and technical teams.
• Successfully negotiates contracts and activates vendor relationships for the benefit of the Company and our brand.
• Adapts departmental plans and priorities to address agility, resource and operational challenges.
• Provides marketing support for alternative marketing channels such as tradeshows, seminars, industry sponsorships, etc.
• Collaborates with internal partners to ensure that all marketing programs are in accordance with all laws, regulations and bank policies.
• Develop and execute Wealth Management marketing campaigns to drive acquisition of emerging affluent clients via our online investing products or our virtual advisory center.
• Work closely with the Wealth Management business line to understand their goals and priorities.
• Leverage data and analytics to deliver marketing across channels including email, online, mobile, ATM, social media, and other channels.
• Coordinate with marketing channel partners to develop channel specific content and testing plans.
• Develop campaign themes and creative assets across channels.
• Work with analytics partners to track key performance indicators to ensure marketing strategies are yielding positive return on investment and to optimize strategies, tactics and content as necessary.

Benefits

• Healthcare (medical, dental, vision)
• Basic term and optional term life insurance
• Short-term and long-term disability
• Pregnancy disability and parental leave
• 401(k) and employer-funded retirement plan
• Paid vacation (from two to five weeks depending on salary grade and tenure)
• Up to 11 paid holiday opportunities
• Adoption assistance
• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level