B2B Digital Marketing Manager (16760-2)
About The Position
This role is responsible for optimizing and executing content for Samsung.com/Business, including homepages, product detail pages, and marketing landing pages. The position involves building enhanced content, making regular homepage updates aligned with campaigns and seasonality, and refreshing existing content to ensure relevance and accuracy. The manager will also ensure the site is optimized for traditional SEO and GEO, manage email projects with internal stakeholders and external agencies, and report on web and email analytics. Additionally, the role will involve assisting with various Adhoc CRM, Operations, Lead Qualification, and Analytics efforts.
Requirements
- Minimum of 4-6 years related experience with Bachelor’s Degree or Master Degree and experience in website development, digital marketing, SEO and email marketing
- Advanced experience with Microsoft Excel, PowerPoint & data analysis
- Ability to effectively communicate to both internal & external stakeholders
- Excellent analytical skills, including proficiency in using web and data analytic tools (Google Analytics, Tableau), excel pivot tables and basic functions for maintaining and creating reports
- Comfortable navigating a complex organization and building cross-functional relationships
- Excellent presentation skills; ability to communicate your ideas and convince an audience using data and visual storytelling
Responsibilities
- Optimize and execute content for Samsung.com/Business (e.g., homepage, product detail pages, marketing landing pages)
- Execute the build of below the fold enhanced content on PDPs, landing pages etc.
- Make regular homepage updates that align with current campaigns, content pillars, seasonality, etc.
- Execute updates and refreshes on existing content to keep it relevant and accurate
- Ensure site is optimized for traditional SEO and GEO
- Work with internal stakeholders & external agencies on email project management, branding, legal, copywriting and analytics
- Report on web and email analytics
- Assist with various Adhoc CRM, Operations, and Lead Qualification and Analytics efforts outside of our daily duties as they arise
Benefits
- Medical Insurance (Health, Dental & Vision)
- 401(k)
- Paid Time Off
- H1B/Green Card Sponsorship for qualified employee
- Hands-on experience at global industry leader Samsung
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
