Account Manager, B2B Marketing

Edelman • Toronto, ON

5d

About The Position

Edelman Toronto is looking for an Account Manager to join their Business Marketing team, working closely with the Digital and Paid and Performance team. Reporting to a Senior Vice President, Business Marketing - the Account Manager will be responsible for managing and executing integrated projects for various clients, with a key focus on digital, social and web. As an Account Manager, you have a passion for B2B marketing and a deep understanding of the digital marketing ecosystem. You know how to get things done in this space and approach your work in a process-oriented, level-headed way. As we continue to grow the Business Marketing discipline in Canada, we are seeking a unicorn that straddles equal parts strategy, passion for creativity, hands on digital platform knowledge, and the ability to read data and formulate proactive recommendations solving our clients’ ever-changing needs and challenges. The ideal candidate will thrive on building relationships with both clients and internal peers. They will have extensive experience with many of the following: B2B marketing, digital content and channel planning, exposure to paid media strategies, social networks, inter-agency planning, and measurement approaches. They will also have excellent organizational skills and the ability to adapt to new conditions, assignments, and deadlines.

Requirements

• Post-secondary education in a related field
• 4-6 years of digital marketing experience, including experience working with sales, marketing, and communications teams
• Excellent client management skills
• Experience with LinkedIn, CRM platforms, and account-based-marketing, and a track record of strategic deployment of digital tactics and strategy
• Strategic yet creative thinker, self-starter, able to manage multiple projects simultaneously without management supervision
• Proactive thinker with strong problem solving, strategic communication and presentation skills
• Experience with managing budgets that account for staff, advertising, third-party and ongoing fee costs
• Ability to work in a fast-paced, collaborative team atmosphere, serving multiple clients at the same time

Nice To Haves

• Agency experience is an asset.
• Experience managing a media budget is an asset.

Responsibilities

• Build strong relationships with clients and operate as day-to-day client contact
• Execute and lead digital marketing and social media programs for clients including oversight/execution of integrated strategies, including account-based-marketing programs
• Exhibit effective project management working closely with account teams – prepare and/or review activity reports and status reports for clients; keep the account team abreast of timelines and deadlines; ensure high-quality delivery against deadlines
• Participate in new business process including research, audits, proposal development and pitch presentations
• Work closely in integrated teams to ensure seamless coordination between digital activities, public relations programs, and creative campaigns
• Demonstrate an understanding of clients’ business challenges and objectives, with the ability to provide strategic thinking and proactive solutions
• Understands available data on digital platforms, with the ability to read data and strategically leverage to inform strategies
• A willingness to develop a thorough understanding of clients across sectors, with a focus on understanding the client’s challenges and opportunities
• Demonstrate a solid understanding of budget parameters and ability to handle day-to-day budget
• Pursue opportunities for learning new expertise & share appropriately
• Demonstrate an understanding of today’s news and media landscape and the ability to successfully implement online engagement programs
• Viewed as strong "team player" and serve as role model to more junior team members
• Recognize impact of self on others; maintain strong internal/external relationships; support fellow team members
• Share the Edelman values (the relentless pursuit of excellence, freedom to be constantly curious and courage to do the right thing)

Benefits

• We offer more than just a career – we offer a place to grow, make a meaningful impact, and help drive change alongside some of the brightest minds in the industry.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed