Marketing Manager (Website & Digital Platforms)

Hong Kong Science and Technology Parks Corporation • Island, KY

1d • Onsite

About The Position

This role is responsible for the ownership and strategic roadmap of the holistic digital ecosystem, including the corporate website (Sitecore), mobile app, digital asset management system, and integrated on-site multimedia displays. The position involves serving as the primary contact for website-related issues, coordinating with vendors, and ensuring smooth daily operations. The 'brand gatekeeper' will manage content updates, conduct QA/UAT, and maintain brand consistency. Collaboration with Business Units to understand UI/UX requirements and translate them into digital solutions is key. The role also includes coordinating with external agencies for creative and technical assets, and monitoring website traffic and performance using Google Analytics and Sitecore to provide optimization recommendations. Additionally, the position supports project planning, tracking, and reporting for digital initiatives using tools like Jira, participates in User Acceptance Testing, and implements and manages GEO/AIO for website search performance enhancement. Operational support includes assisting with annual budget planning and procurement.

Requirements

• A Bachelor’s degree preferably in Marketing, Information Technology, Business Administration, or related disciplines.
• Minimum 8 years of hands-on experience in digital project management, preferably in web or mobile applications within the hospitality, property, or related industries, gained in sizable or multinational companies.
• Knowledge of HTML and web tracking tools is a must.
• Keen interest in the latest digital trends and technologies.
• Highly organised, with strong attention to detail and excellent execution skills.
• Proficient in Microsoft Office applications (Word, Excel, PowerPoint) and Chinese word processing.
• Good command of both written and spoken English and Chinese.

Nice To Haves

• Higher education or professional qualifications with less experience will also be considered.
• Strong technical aptitude with hands-on experience in Content Management Systems; familiarity with AI and emerging technologies is an advantage.
• Practical experience with project management tools such as Jira for backlog management and documentation is an advantage.

Responsibilities

• Drive the strategic roadmap and technical orchestration of the holistic digital ecosystem, including the corporate website (Sitecore), mobile app, digital asset management system, and integrated on-site multimedia displays.
• Serve as the go-to person in the Marketing Department for website relevant troubleshooting, and enhancements.
• Serve as the "brand gatekeeper" by managing regular content updates, conducting QA/UAT for new features, and ensuring visual and tonal consistency across all platforms.
• Work closely with various Business Units to understand their requirements (UI/UX) and translate business needs into effective digital platform solutions and enhancements.
• Coordinate with external creative/technical agencies to facilitate high-quality copywriting, design assets and adaptation.
• Monitor website traffic and performance using Google Analytics and Sitecore. Provide regular insights and recommendations to optimise user experience.
• Support project planning, tracking, and reporting for digital initiatives, utilising tools like Jira to maintain backlogs and documentation.
• Participate in User Acceptance Testing process for new features and bug fixes, ensuring all digital deliverables meet quality and usability standards before launch.
• Implement and manage GEO/AIO, including keyword research, and metadata management, to enhance corporate website search performance.
• Assist in the annual budget planning, and procurement processes.
• Perform other duties as assigned by supervisor.

Benefits

• Unique Work.Live.Play.Learn culture in Hong Kong’s largest Innovation & Technology ecosystem
• 5-day work week, attractive annual leave and additional special leave
• Medical benefits including dental and annual check-up from Day-1, with extended coverage to dependent(s)
• Professional training and career advancement opportunities
• Accessible to various bus service with network across different locations in HK

What This Job Offers

• Job Type: Full-time
• Career Level: Senior