Marketing Manager, Retail Investments

BMO•Toronto, ON

12d•Onsite

About The Position

Provides advice and supports the marketing objectives of a business/group. Maintains an understanding of the business/group to produce effective and integrated marketing solutions. Creates, develops and executes marketing plans/strategies that are consistent with brand standards and align to strategic objectives. Develops, recommends and executes marketing plans for initiatives to include customer marketing and communications, integrated sales, promotion/incentive, acquisition/retention. Manages cross-functional relationships across business/groups to leverage opportunities and services. Acts as a liaison between the business/group and internal marketing functions in order to provide input into the central marketing process and ensure alignment. Supports the execution of strategic initiatives in collaboration with internal and external stakeholders. Helps determine business priorities and best sequence for execution of business/group strategy. Conducts independent analysis and assessment to resolve strategic issues. Builds effective relationships with internal/external stakeholders and ensures alignment. Breaks down strategic problems, and analyses data and information to provide insights and recommendations. Monitors and tracks performance, and addresses any issues. Produces regular and ad-hoc reports, and dashboards. Develops and implements short and long term plans/strategies, activation plans, schedules, budgets, communications and tactical plans, as required. Monitors progress against milestones, recommends and implements adjustments as necessary to meet business objectives. Oversees/coordinates the development and distribution of marketing solutions per assigned channels/media for campaigns, partnerships and special events/conferences. Develops and maintains relationships with internal/external partners to include vendors and suppliers. Identifies emerging issues and trends to inform decision-making. Focus is primarily on business/group within BMO; may have broader, enterprise-wide focus. Exercises judgment to identify, diagnose, and solve problems within given rules. Works independently on a range of complex tasks, which may be unique situations. Broader work or accountabilities may be assigned as needed. Take measured risks while protecting the bank by applying our Risk Management Framework in the execution of your role, in line with our Risk Culture and within our approved Risk Appetite, making sound and risk informed decisions that align to business strategy, protect assets, and adhere to applicable policy documents (Frameworks, Policies, Standards, Procedures and Supporting documents), laws and regulations.

Requirements

Typically between 4 - 6 years of relevant experience and post-secondary degree in related field of study or an equivalent combination of education and experience.
Degree/diploma in marketing, advertising or communications.
Verbal & written communication skills - In-depth.
Collaboration & team skills - In-depth.
Analytical and problem solving skills - In-depth.
Influence skills - In-depth.
Data driven decision making - In-depth.

Responsibilities

Creates, develops and executes marketing plans/strategies that are consistent with brand standards and align to strategic objectives.
Develops, recommends and executes marketing plans for initiatives to include customer marketing and communications, integrated sales, promotion/incentive, acquisition/retention.
Manages cross-functional relationships across business/groups to leverage opportunities and services.
Acts as a liaison between the business/group and internal marketing functions in order to provide input into the central marketing process and ensure alignment.
Supports the execution of strategic initiatives in collaboration with internal and external stakeholders.
Helps determine business priorities and best sequence for execution of business/group strategy.
Conducts independent analysis and assessment to resolve strategic issues.
Builds effective relationships with internal/external stakeholders and ensures alignment.
Breaks down strategic problems, and analyses data and information to provide insights and recommendations.
Monitors and tracks performance, and addresses any issues.
Produces regular and ad-hoc reports, and dashboards.
Develops and implements short and long term plans/strategies, activation plans, schedules, budgets, communications and tactical plans, as required.
Monitors progress against milestones, recommends and implements adjustments as necessary to meet business objectives.
Oversees/coordinates the development and distribution of marketing solutions per assigned channels/media for campaigns, partnerships and special events/conferences.
Develops and maintains relationships with internal/external partners to include vendors and suppliers.
Identifies emerging issues and trends to inform decision-making.