Marketing Manager, Paid Memberships

Dotdash Meredith•New York, NY

1d•Hybrid

About The Position

People Inc. is seeking a creative, organized, and strategic Marketing Manager to support the Paid Memberships team in driving campaign planning, strategy, and execution. This role reports to the Head of Marketing and Development and will partner closely with them to scale a new membership program for an iconic People Inc. brand (and similar subsequent programs) through customer acquisition and retention efforts. The Marketing Manager will own key growth initiatives and be accountable for driving subscriber acquisition, improving conversion rates, and supporting retention goals. They will collaborate closely with product, design, audience growth, editorial, and social teams to develop and execute data-informed marketing strategies. Strong copywriting skills are essential. This highly collaborative role is ideal for a self-starter who thrives in a fast-paced environment and takes ownership of cross-functional campaign execution. They will establish and manage workflows across teams to ensure campaigns are delivered with the necessary assets, messaging, and performance tracking to drive strong results. This position is hybrid in-office, with the ability to work remotely for up to 2 days per week. The Paid Memberships team is focused on developing compelling offerings for loyal fans of People Inc.’s iconic brands and building these audiences within each program. This centralized team collaborates closely with brand leaders across the organization to advise on growth strategies and operate as the expert on all things paid memberships.

Requirements

Bachelor’s degree or equivalent experience in Business, Marketing, Communications, or a related field.
4-5 years experience in brand marketing, editorial or media
Highly organized and thrives in a fast-paced environment
Expertise in developing, analyzing and implementing marketing strategies
Ability to operate in a highly matrixed organization
Strong project management and organizational skills
Strong understanding of analytics and organizational tools such as Google Analytics, AirTable, and Excel/Google Sheets
Thorough knowledge of the digital media landscape, with a special emphasis on the Home & Food categories
Keen understanding of digital metrics and revenue KPIs
Analytical thinker, with the ability to use data to tell stories and find solutions
Leadership skills that command respect and credibility among cross-functional teams
Collaborative and cooperative work style
Ability to recognize and recruit talent
Creative thinker with superb strategic sensibilities

Nice To Haves

Experience with data visualization tools (such as Looker) is a plus

Responsibilities

Collaborate cross-functionally to execute, test, and manage marketing deliverables across owned and operated channels (email, web, social, print, events, and more) including imagery, links, and promotional copy
Write and refine clear, compelling marketing copy across channels, ensuring consistency in voice and messaging to drive engagement and conversion
Partner with lifecycle marketing on retention and engagement initiatives, including audience segmentation, creative ideation, and campaign execution including creative ideation, audience segmentation and deliverables
Analyze performance data to inform promotional strategy and optimize placements across email, onsite, social, push notifications, and other channels