Paid Search Marketing Manager

LawnStarter•Atlanta, GA

2d•Remote

About The Position

LawnStarter is the nation's leading on-demand marketplace for lawn care and outdoor services, with $100M+ in annual bookings across three brands. We connect homeowners with vetted local Pros for everything from weekly mowing to landscaping, pool care, and beyond. The Growth team owns customer acquisition, the engine that powers everything else. We're responsible for bringing in 150,000+ new customers per year across Google Ads, Bing, and organic channels. Paid search is our largest and most complex channel, spanning three brands (LawnStarter, Lawn Love, Home Gnome) across hundreds of local markets with intense seasonality. Core mowing is the heart of the business, and Responsive Search Ads and Dynamic Search Ads are the workhorses that drive it. You'll own paid search strategy and execution across our entire portfolio. This is an IC role; you're not managing people, you're managing millions in ad spend. You'll work directly in the accounts daily while also thinking strategically about how to scale efficiently.

Requirements

AI-native. You use AI tools to move faster, whether that's generating ad copy variations, analyzing keyword data, writing scripts, or automating reporting. You're experimenting with AI-powered bidding and creative tools.
Deep in the data. You're happiest inside Google Ads, spreadsheets, and dashboards. You spot patterns others miss and make decisions based on evidence, not intuition.
Systems thinker. You don't just optimize individual campaigns; you think about how campaigns interact, how to structure accounts for scale, and how to build processes that don't break as complexity grows.
Comfortable with ambiguity. You'll often make decisions with incomplete data. You know when to analyze more and when to just run a test.
Strong communicator. You can explain what's working and why to people who don't live in Google Ads. You write clear reports, flag risks early, and advocate for your recommendations.
Conversion-tracking fluent. You understand how event tracking, tag management, and attribution models actually work — not just how to read the report, but how to QA the implementation, spot broken conversion loops, and correct data before it corrupts smart bidding.
Bias for action. You'd rather launch a test and learn than debate hypotheticals. You ship fast, measure, and iterate.

Responsibilities

Own RSA and DSA strategy for core mowing across Google and Bing — creative testing, feed coverage, campaign structure, and bidding
Run and optimize PMax, AI Search Max, and Demand Gen campaigns alongside core search — understanding where each campaign type fits in the funnel and how they interact
Define and manage tCPA, tROAS, and portfolio bid strategies across brands and campaign types; audit alignment between bid strategy, goal type, and funnel stage
Own attribution tracking setup, event tracking implementation, and conversion loop QA — ensuring every touchpoint is measured accurately and the data feeding smart bidding is trustworthy
Drive landing page testing, QA the full customer experience from click through first service complete, and identify where the funnel leaks between ad click and completed job
Manage LawnStarter, Lawn Love, and Home Gnome campaigns with clear positioning and minimal cannibalization
Decide where dollars go across brands, markets, and campaign types to maximize ROAS
Run structured experiments on bidding strategies, ad copy, landing pages, and audience segments
Build dashboards, surface insights, and translate data into action