Marketing Manager - Omni-channel Strategy & Enablement

TELUS•Toronto, ON

50d

About The Position

Join our team and what we'll accomplish together TELUS' mission is to unleash the power of its world-class networks to deliver the best solutions to Canadians, at home, at work, and on the go. We make the world better by leveraging technology to break down barriers and enable everyone to reach their full potential. Our culture is fundamentally centered on a passion for growth, our deep desire to seize every opportunity and embrace change, our values inspiring excellence and the courage to innovate. The growth mindset encourages each of us to lean in and learn about what matters most to our customers, to create the foundational knowledge that enables us to make decisions that prioritize customers in everything we do. In doing so, we create innovations that change the lives of thousands of people across Canada. At TELUS, we are always learning and insatiably curious. In the face of uncertainty, we take risks and learn quickly from our mistakes. We build on everyone's ideas because we are stronger together. We are impressed by what humans dare to achieve and are motivated every day to enable others to do more through our technology and innovation. Together we make a difference. What you'll do The Marketing Manager will be responsible for developing and executing the holistic omnichannel strategy to optimize GTM performance in communities. This role requires expertise in local activation, event coordination, and channel implementation. Holistic Omni-channel Strategy and Implementation: Develop community attack playbook using appropriate channels Optimize GTM performance across all channels Create omnichannel strategies to maximize impact Ensure experience consistency across all touchpoints Local Activation and Event Calendar: Create holistic view of event and activation calendar Prioritize, coordinate, and enable community events and activities Manage local activation in Falcon communities Coordinate launches and local initiatives Cross-Functional Alignment and Coordination: Ensure cross-functional alignment and coordination Coordinate with channel, product, and operations teams Facilitate collaboration between different functions Manage interdependencies between initiatives Channel Enablement: Develop playbooks Create and manage training cadence Attend training and support field sales teams Marketing Assets Enablement and Coordination: Coordinate marketing assets for channels, partners, influencers Develop social selling strategies Create social media playbooks Develop campaigns, rallies, scripts, etc.

Requirements

Bachelor's degree in marketing, commerce, communication, or related field
Minimum 5-7 years of experience in marketing, channel management, or commercial activation
Demonstrated experience in event management and local activation
Knowledge of omnichannel strategies and digital sales transformation
Experience in cross-functional coordination
Experience with project and event management tools
Knowledge of CRM systems and marketing platforms
Data analysis and performance measurement skills
Experience with collaboration and communication tools
Excellent communication skills
Ability to work in teams and collaborate with multiple departments
Organized, meticulous, and detail-oriented
Creativity and ability to propose innovative ideas
Adaptability and change management