Channel Marketing & Enablement Specialist

Emerson•Elyria, OH

22h•Onsite

About The Position

The Channel Marketing & Enablement Specialist will lead the development and execution of integrated marketing programs designed to maximize brand impact and sales performance with key distributor and retail partners within Emerson’s Professional Tools portfolio. This role will build partner programs that connect the full customer journey across in-store merchandising and the partner’s owned digital ecosystem, including the partner’s website (navigation, product discovery, PDP quality, search, banners, landing pages), partner email, social, and promotional calendars. The goal is a single, aligned program that shows up consistently wherever the customer shops, learns, and buys. The Specialist will work closely with Sales and Strategic Accounts to identify opportunities, secure partner participation, and ensure strong execution. They will also partner tightly with internal and external eCommerce/Digital Commerce teams to optimize the shopping and online experience and ensure content and merchandising approaches are aligned across channels and partners. This role is based in Elyria, Ohio, with 10–20% travel required to interface with field sales teams, distributor partners, and customer-facing events.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related field
2+ years of experience in channel marketing, trade marketing, partner marketing, or sales enablement
Demonstrated experience building and executing programs with distributor or retail partners (in-store and/or digital)
Strong project management skills with ability to lead workflows across multiple stakeholders and timelines
Strong communication skills and comfort partnering directly with Sales teams and external customers/partners

Nice To Haves

Sales-minded and data-comfortable, with the ability to use sales and SKU-level insights to inform decisions and recommendations
Experience supporting MDF or co-operative advertising programs
Familiarity with digital merchandising concepts (PDP quality, site placements, landing pages, product discovery)
Experience supporting field events, roadshows, or customer-facing activations
Experience coordinating creative and content development workflows (briefs, reviews, consolidated feedback)
Interest in bridging brand strategy with sales execution at the channel level
Experience with a PIM or content syndication is a plus

Responsibilities

Own the development and execution of partner programs that align in-store merchandising with the partner’s digital properties, ensuring one cohesive customer experience across channels.
Build partner-specific activation plans that include in-store components (displays, signage, endcaps, POS, promotions) and digital components (site placements, landing pages, PDP enhancements, email and social support).
Create program playbooks, timelines, and execution checklists to drive repeatable, scalable activations across partners.
Partner closely with eCommerce/digital commerce teams to optimize the online shopping experience, improve product discovery, and strengthen conversion-driving merchandising approaches.
Drive execution across distributor and retailer owned digital properties, including website merchandising placements, product detail content quality, navigation/category strategy support, email placement coordination, and partner social/content alignment.
Ensure A+ content and digital merchandising assets are built, prioritized, and deployed in alignment with the broader partner program and brand standards.
Work closely with Sales and Strategic Accounts to identify high-impact partner opportunities, proactively bring ideas forward, and align programs to customer and sales priorities.
Manage development of sales enablement materials by defining requirements, coordinating creation through internal/external partners, managing reviews, and ensuring timely delivery (flyers, signage, roadshow materials, partner kits, presentations).
Support distributor roadshows and partner events by building event-level activation plans and coordinating required assets and execution support.
Develop plans to maximize MDF/co-op investments, including identifying opportunities, shaping program strategy, and supporting execution and tracking.
Review sales, SKU-level performance, and partner participation to inform program design, prioritization, and optimization recommendations.
Capture learnings and feedback from Sales and partners to continuously improve program effectiveness and execution quality, lead post-performance review to demonstrate impact and inform future channel marketing activities.
Partner with Brand Marketing teams to ensure channel programs align with brand positioning, messaging, and compliance requirements while remaining practical for field execution.
Coordinate across internal stakeholders and agency partners to keep projects moving, consolidate feedback, and maintain on-time delivery.