Marketing Manager, New Markets

Kiln•Lehi, UT

About The Position

The Marketing Manager, New Markets is responsible for developing and executing the marketing side of the new market entry strategy that drives awareness, demand, and occupancy for new Kiln locations. In this role, you will help translate Kiln's national brand into authentic, market-specific campaigns and experiences. Working closely with Business Development, Brand, Content, Demand Generation, Community, and external partners, you will oversee the local marketing efforts that introduce Kiln to new communities and establish each location as a meaningful part of the local business ecosystem. This role blends marketing, launch strategy, content production, community engagement, public relations, partnerships, events, and grassroots brand building. Success requires equal parts creativity, organization, relationship-building, and execution.

Requirements

3–7 years of experience in marketing, field marketing, community marketing, brand activation, experiential marketing, partnerships, or related disciplines.
Experience launching products, locations, events, communities, or brands.
Strong project management and organizational skills.
Excellent communication and relationship-building abilities.
Experience managing multiple initiatives across numerous stakeholders.
Ability to think strategically while executing tactically.
Experience coordinating content production, events, partnerships, and marketing vendors.
Familiarity with HubSpot, project management platforms, social media channels, and modern marketing tools.
Comfortable traveling to support new market launches and activations.
Entrepreneurial, self-directed, and highly resourceful.
Alignment with Kiln's mission, values, and commitment to creating extraordinary experiences.

Responsibilities

Develop market-entry marketing strategies for new locations based on local demographics, competitive landscape, industry targets, and market dynamics.
Identify the highest-impact channels, partnerships, events, and activation opportunities for each market.
Build market-specific launch plans that support occupancy and revenue objectives.
Provide recommendations to marketing and executive leadership regarding market positioning and launch strategy.
Present launch plans, performance updates, and market recommendations to marketing leadership and cross-functional stakeholders.
Capture learnings and continuously improve launch strategies across future openings.
Develop local awareness strategies that establish Kiln as a center of gravity within new communities.
Research local business ecosystems, industries, demographics, and cultural dynamics to inform launch plans.
Identify and execute opportunities to increase visibility through local organizations, media, sponsorships, partnerships, and community involvement.
Build market-specific activation plans that create familiarity and trust before opening.
Support ongoing awareness initiatives that extend beyond launch periods.
Lead development of market-specific content that showcases the people, businesses, neighborhoods, and culture surrounding each location.
Coordinate photography, videography, testimonials, social content, and creator partnerships.
Partner with Brand and Content to develop compelling stories that bring each market to life.
Create and maintain a library of launch assets, photography, video, and local content for future campaigns.
Support construction updates, launch milestones, member stories, and community-driven content opportunities.
Develop and execute marketing initiatives designed to generate qualified leads, tours, and early membership demand.
Develop local partnership opportunities that support awareness and credibility.
Identify creative ways to introduce Kiln to local audiences through experiential marketing.
Help establish Kiln as a visible and active contributor within each market.
Partner with Demand Generation, Brand, and Content teams to adapt campaigns for local markets.
Partner with Business Development to identify high-priority industries, employers, and target accounts within each market.
Coordinate and create market-specific messaging, creative assets, landing pages, direct mail, email campaigns, and promotional efforts.
Develop localized marketing initiatives that increase visibility among key decision makers and business communities.
Support local PR opportunities and community-driven marketing initiatives.
Ensure national campaigns feel locally relevant while maintaining brand consistency.
Monitor campaign performance and recommend improvements.
Oversee deployment of signage, window graphics, wayfinding, print collateral, environmental branding, and launch materials.
Coordinate marketing touchpoints throughout the customer journey, from construction signage through grand opening.
Ensure all physical assets reflect Kiln's premium brand standards.
Maintain launch readiness checklists for all marketing-related site elements.