Marketing Manager, Monetization

McAfee•New York, NY

3d•Hybrid

About The Position

We’re looking for a strategic, data-driven Manager, Monetization to drive our free-to-paid upgrades program and associated landing page performance. This employee will own the end-to-end strategy and execution of free-to-paid initiatives, unlocking incremental revenue through experimentation, pricing and promotion optimization, funnel improvements, and partner collaboration across Product, Data & Analytics, Engineering, Marketing, and Finance. You’ll partner with others on the Monetization team to build a roadmap that balances near-term growth with long-term sustainability. The ideal candidate thrives in fast-paced, matrixed environments and has a deep understanding of subscription business models and conversion mechanics. This is a Hybrid position located in our New York office. We value in-office collaboration and meaningful interactions, so expect that you will be able to be in the office on a regular basis according to team needs. When you are not working on-site, you will be working from your home office. We are only considering candidates within a commutable distance to the New York office and are not offering relocation assistance at this time.

Requirements

6-8 years in subscription monetization, growth, consumer revenue, or lifecycle conversion, ideally at a global consumer tech or digital subscription company.
Proven success optimizing free-to-paid conversion funnels
Deep analytical acumen: comfortable with data, experimentation, segmentation, and performance modeling.
Strong product instincts and experience partnering with Product, Engineering, Data Science, and Design.
Operationally minded with a track record of building scalable systems, processes, and workflows.
Outcome-oriented, strategic, and experiment-driven.
Comfortable balancing long-term vision with short-term impact.
Highly collaborative, influential, and adept at driving alignment across functions.

Responsibilities

Develop and own the free-to-paid conversion strategies and tactics
Translate customer insights, competitive trends, and performance data into actionable strategies that increase conversion and reduce churn.
Lead ideation, validation, execution, and ongoing performance monitoring for all in-scope initiatives.
Partner closely with Product, Pricing & Promotion, Engineering, and Partnerships to deliver a prioritized, measurable roadmap with clear KPIs.
Optimize the purchase funnel, leveraging A/B tests, segmentation, UX refinements, and pricing/promotion strategies.
Collaborate with Data & Analytics to define success metrics, build dashboards, and diagnose performance drivers.
Work with Pricing & Promotions teams to operationalize global offers and ensure cohesive market strategy.
Work with Onboarding & Engagement to ensure customers understand the value of the product before introducing monetization opportunities
Build operational rigor in planning, reporting, process documentation, and project governance.