Principal Product Manager- Monetization

The Walt Disney CompanySan Francisco, CA
Onsite

About The Position

Technology is at the heart of Disney’s past, present, and future. Disney Entertainment and ESPN Product & Technology is a global organization of engineers, product developers, designers, technologists, data scientists, and more – all working to build and advance the technological backbone for Disney’s media business globally. The team marries technology with creativity to build world-class products, enhance storytelling, and drive velocity, innovation, and scalability for our businesses. We are Storytellers and Innovators. Creators and Builders. Entertainers and Engineers. We work with every part of The Walt Disney Company’s media portfolio to advance the technological foundation and consumer media touch points serving millions of people around the world. Product Management is responsible for driving the overall user experience, feature strategies and concepts, and engagement paradigms for Disney Entertainment & ESPN's global portfolio of consumer-facing streaming and digital products – including Disney+, Hulu, ESPN, ABC, ABC News, Nat Geo, Marvel, and Star Wars.

Requirements

  • 10 + years of product management experience building and scaling consumer-facing digital products
  • Strong experience in subscriptions, monetization, growth, pricing & packaging, membership programs, or marketplace ecosystems
  • Proven track record driving measurable business outcomes such as subscriber growth, conversion, retention, engagement, or revenue expansion
  • Deep understanding of experimentation, A/B testing, customer segmentation, and lifecycle optimization
  • Strong analytical skills and comfort working with data to inform product strategy and prioritization
  • Experience leading cross-functional initiatives across Product, Engineering, Design, Analytics, Finance, and Marketing
  • Ability to simplify complex problems and align teams around a clear product vision
  • Excellent communication and stakeholder management skills, including experience presenting to senior leadership
  • Customer-obsessed mindset with strong product intuition and attention to user experience details
  • Experience working in streaming, media, entertainment, SaaS, fintech, marketplaces, or subscription-based businesses is strongly preferred

Nice To Haves

  • Experience managing multi-tier subscription ecosystems across international markets
  • Familiarity with pricing strategy, promotions, billing systems, or commerce platforms
  • Experience with personalization, recommendations, or machine learning-driven growth systems

Responsibilities

  • Define and execute the long-term strategy for subscription plans and tiering, and evaluate new monetization opportunities.
  • Drive plan portfolio evolution across tiers and plans, including students plans and emerging offerings
  • Build differentiated experiences tailored to distinct consumer segments, behaviors, and willingness-to-pay profiles
  • Partner with Pricing, Finance, Data Science, and Other Product teams to optimize our offering .
  • Translate user insights, market trends, and behavioral data into clear product opportunities and prioritization decisions
  • Define success metrics and own experimentation frameworks to evaluate customer and business impact
  • Collaborate closely with Engineering, Design, Research, and Analytics teams to deliver high-impact customer experiences at scale
  • Balance customer value, revenue outcomes, operational complexity, and platform scalability in product decisions
  • Influence executive stakeholders with clear communication, strategic thinking, and data-informed recommendations
  • Stay current on industry trends across streaming, subscriptions, creator ecosystems, and digital consumer products

Benefits

  • A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
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