Marketing Manager, Medicare Acquisition Marketing

CVS Health•New York, NY

1d•$72,360 - $159,120•Remote

About The Position

Within CVS Health, Aetna Medicare brings essential care to the nation’s seniors and is a critical growth driver for the enterprise. We’re looking for energetic team members that bring creativity and strategic thinking to our work. The Marketing Manager, Medicare Acquisition Marketing will support the execution of cross-channel marketing programs with the goal of acquiring new members. This individual will collaborate cross-functionally with internal and external partners to execute successful marketing initiatives and tactics.

Requirements

4+ years of experience in Marketing, Agencies or Consulting roles
Bachelor's degree or equivalent experience.

Nice To Haves

Understanding of Direct-to-Consumer online and offline marketing
Experience in supporting the execution of consumer campaigns
Ability to bring together analytics and creativity
Highly communicative team player, adjusts to working style/needs of others to establish strong relationships
Healthcare, Provider or Medicare experience is a plus, not required
Strong strategic, critical thinking, and conceptual abilities; ability to contribute to strategic planning discussions
Strong tactical execution skills
Attention to detail and ability to juggle multiple priorities at the same time
Ability to influence others, work effectively in a matrix environment, and interact with all levels of the organization

Responsibilities

Responsible for supporting the Acquisition Marketing team in the execution of performance-driven campaigns with a focus on the Medicare Advantage product line
Work cross-functionally with internal and external partners to support multiple campaign launches throughout the year
Support in briefing internal Aetna teams and external creative and media agencies
Review creative concepts to ensure alignment with campaign strategy and brief
Proof creative assets to ensure final copy matches approved language
Identify and anticipate operational challenges, providing recommendations for improvements and problem solving to ensure deliverables are met
Work with internal teams, and external creative / media agencies to build project plans, campaign calendars / flowcharts, and campaign matrixes such as creative assignments and rotations
Collaborate with our internal/external creative teams by providing regulatory guidance to ensure marketing materials remain compliant.
Submit assets for compliance / legal review, and disseminate feedback so that consumer-facing copy is compliant with CMS (Center for Medicare and Medicaid Services), and all other regulations
Synthesize compliance feedback and communicate required edits to stakeholders. Facilitate meetings as necessary to resolve compliance issues.
Partner cross-functionally with Project Management, Marketing / Campaign Ops, Paid Media, and Digital Strategy teams to drive successful campaign executions, managing timelines to deliver all required marketing assets
Initiate reviews with product teams to ensure marketing assets accurately promote product features/benefits
Organize and submit all requested final creative as part of the compliance retroactive review.
Work with Marketing Coordinators on URLs and phone numbers assignments
Support campaign reporting documents including business KPIs, media results, key insights, competitive analysis, and future areas of opportunity
Compile budget tracking documents for specific campaigns & manage billing/invoices if needed