Assistant Manager, Acquisition Marketing

PC Financial•Toronto, ON

1d•CA$60,000 - CA$82,500•Onsite

About The Position

PC Financial offers unprecedented value to Canadians through payment products. We're a different kind of bank with a different type of team—we’re collaborative and supportive and have the freedom and responsibility to thrive. Our purpose is to make the everyday simple and better for our customers, and we strive to make every dollar worth more. Proudly serving over 3 million customers, PC Financial continues to grow by offering payment solutions and services that reward our customers every day. As a subsidiary of Loblaws Company Inc., we share the CORE values of Care, Ownership, Respect and Excellence. We are dedicated to helping Canadians Live Life Well. Join us on our journey. The Assistant Manager, Acquisition Marketing is responsible for supporting the development and delivery of marketing campaigns and always-on programs for PC Money Account acquisition and cross-sell of PC Financial products. This role will be responsible for supporting product growth with marketing initiatives across paid, owned and earned channels. The fast, dynamic pace of this role requires the Assistant Marketing Manager to be able to learn quickly and execute efficiently. The candidate must be a team player with a passion for innovation and is excited to bring to life impactful marketing programs.

Requirements

3-5 years of experience with a post-secondary education in Marketing, Business or Commerce
Strong verbal and written communication skills
Demonstrated ability to assist in the development and execution of large integrated marketing campaigns
Capacity to manage, prioritize and deliver/execute multiple tasks and projects effectively and on-time
Ability to identify, diagnose and quickly mediate issues that arise in projects, teams and activities
Strong self-starter, who leads with curiosity and has a passion to succeed
Experience working in a fast-paced environment, either with or in an agency culture

Nice To Haves

Experience in Digital Marketing or Financial Services a bonus

Responsibilities

Assist in development and execution of the PC Money Account marketing campaigns, adapting as the business and competitive landscape evolves
Support the product cross-sell strategy and manage the execution, delivery and reporting of cross-sell campaigns
Manage the end-to-end briefing and development of marketing projects, including collaborating with multiple internal stakeholders (product, credit risk, digital, communications) and external partners (enterprise teams, creative, media and PR agencies)
Lead the project management and execution of integrated marketing campaigns, including customer collateral, website content, digital ads, emails, OOH, social and PR content support, campaign splash pages, and post-campaign reporting/analysis
Keep acquisition programs on track, meeting the various milestones in a timely manner from requirements gathering and development through to launch and optimization
Consistently monitor and report on paid and owned channel performance and implement optimizations to drive growth
Responsible for ensuring proper testing and QA is done on all campaigns prior to execution
Identify areas of opportunity for future programs and provide recommendations
Work with the Legal team to ensure compliance of all customer-facing campaigns
Work with the Finance team to manage budget, tracking and invoicing for projects
Research and track credit card and customer trends within the financial industry (including competitors) and communicate findings to the wider marketing team