Digital Acquisition Marketing Specialist

Golden Pet Brands • Burbank, CA

5d • Remote

About The Position

Creating a world where pets live longer, healthier lives, from their very first meal. Learn more about our brands. We’re Looking For A(n): Digital Acquisition Marketing Specialist Location: Remote (El Segundo, CA and/or Burbank/North Hollywood, CA) What You’ll Be Doing: The Digital Acquisition Marketing Specialist is responsible for managing a specific product(s) with the primary goal of acquiring new customers on multiple platforms including but not limited: Meta, Google, Youtube, CTV, Taboola, Outbrain, and others. This person will be the main go to person for all things associated with this product and is involved in the entire acquisition cycle. This role works cross functionally with all departments and will lead team meetings with the creative teams. This role will also be responsible for A/B testing on landing pages, funnel creation & optimizations to drive performance on the front-end. Manage and analyze paid media campaigns and budgets on a daily basis in order to hit strict KPI goals. Collaborate with multiple departments to drive marketing projects from idea to completion and then through testing/optimization. Lead creative meetings to analyze ad results while also coming up with new ideas for testing. Regularly ideate, implement, and measure results of A/B testing for ad creatives (video and display) and landing pages. Create online sales funnels in Salesforce CRM through record creation and management and keep funnels up to date with new wins. Maintain active relationships with network representatives to be at the forefront of upcoming changes, trends, tactics, and tools in order to effectively navigate our campaigns through these updates. Regularly analyze and provide improvements for the customer experience throughout the sales funnel from day one acquisition. Perform audits of web analytics implementations and make recommendations to ensure accurate tracking is in place. Collaborate with our internal affiliate team and/or directly with the affiliate and agency partners who advertise for us and make sure that our strict KPIs are met.

Requirements

• Experience scaling and maintaining ad campaigns while hitting key performance metrics & goals
• Able to interpret test results to make data-driven decisions.
• Proficient at managing multiple projects and able to organize, prioritize and structure workload
• Strong mathematical and analytical skills.
• Comfortable with basic image editing softwares
• Creative thinker who can take constructive feedback
• Strong interpersonal, verbal and written skills
• Self-motivated and a team player
• Confident in leading team calls
• Passion for pet health
• Bachelor’s Degree or equivalent experience
• 1-3 years of experience in Digital Marketing preferably within Digital Acquisition/ Performance Marketing.
• Experience optimizing sales funnels via A/B testing.
• Experience scaling and maintaining ad campaigns while hitting Key Performance Metrics & goals.

Nice To Haves

• 3-5 years of Digital Acquisition/ Performance Marketing Direct-to-Consumer experience
• Experience optimizing/strategizing video ad creatives

Responsibilities

• Managing a specific product(s) with the primary goal of acquiring new customers on multiple platforms including but not limited: Meta, Google, Youtube, CTV, Taboola, Outbrain, and others.
• Being the main go-to person for all things associated with this product and involved in the entire acquisition cycle.
• Working cross-functionally with all departments and leading team meetings with the creative teams.
• Responsible for A/B testing on landing pages, funnel creation & optimizations to drive performance on the front-end.
• Managing and analyzing paid media campaigns and budgets on a daily basis in order to hit strict KPI goals.
• Collaborating with multiple departments to drive marketing projects from idea to completion and then through testing/optimization.
• Leading creative meetings to analyze ad results while also coming up with new ideas for testing.
• Regularly ideating, implementing, and measuring results of A/B testing for ad creatives (video and display) and landing pages.
• Creating online sales funnels in Salesforce CRM through record creation and management and keeping funnels up to date with new wins.
• Maintaining active relationships with network representatives to be at the forefront of upcoming changes, trends, tactics, and tools in order to effectively navigate our campaigns through these updates.
• Regularly analyzing and providing improvements for the customer experience throughout the sales funnel from day one acquisition.
• Performing audits of web analytics implementations and making recommendations to ensure accurate tracking is in place.
• Collaborating with our internal affiliate team and/or directly with the affiliate and agency partners who advertise for us and making sure that our strict KPIs are met.

Benefits

• Comprehensive healthcare coverage – We cover 100% of premiums for medical, dental, and vision plans for employee-only plans.
• Annual bonus
• We match up to 3.5% of your 401k contributions
• 6 paid sick and mental health days
• Employee Assistance Program
• free weekly yoga and meditation classes
• additional mental health benefits
• Employee Stock Ownership Plan
• Reimbursements for a portion of personal cell phone and internet usage for eligible employees.
• Professional development opportunities with mentorship, continuous learning programs, and performance-based pay increases
• charity sponsorships
• Potential for quarterly KPI bonuses.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level