Client Acquisition Marketing Strategist

BOK Financial•Tulsa, OK

2d•Onsite

About The Position

The Client Acquisition Marketing Strategist is responsible for developing and executing marketing strategies that attract and convert new consumer banking relationships. This role will focus on driving growth in checking, saving, and other deposit-related products, closely aligning with the bank’s broader business objectives and long-term growth goals. This role plays a key part in supporting the bank’s broader business objectives and long-term growth goals. It requires a strong analytical approach, expertise in audience segmentation, and the ability to deliver measurable outcomes through coordinated, multi-channel efforts.

Requirements

Bachelor’s Degree in Marketing, Business, Communications, or related field and 5+ years experience in performance marketing, acquisition marketing, or direct response marketing or an equivalent combination of education and work-related experience.
Proven ability to develop and manage multi-channel campaigns with measurable business impact.
Strong analytical skills with experience using data to drive decisions and optimize performance.
Familiarity with marketing platforms and tools (e.g., Google Ads, Meta, CRM/email platforms, analytics dashboards, GA4)
Excellent interpersonal skills, including oral and written communication skills
Excellent project management skills and ability to coordinate multiple tasks simultaneously.
Solid PC skills with spreadsheet and word processing software, including the ability to function proficiently in a Microsoft Office environment (Word, Excel, PowerPoint)
Experience working with compliance teams to ensure regulatory alignment.

Responsibilities

Lead acquisition campaigns across paid digital, direct mail, email, and other channels.
Identify target audiences and marketing opportunities using data, segmentation, and client insights.
Develop compelling, targeted messaging to drive engagement and conversion.
Manage lower-funnel tactics that support account openings and new client acquisition.
Monitor campaign performance in real-time and optimize for cost-efficiency and ROI.
Collaborate with internal teams and agencies to ensure campaigns are compliant, aligned, and effective.
Develop & execute acquisition programs & campaigns to drive new client growth and business results.
Balance between impulsive, timely campaigns and long-term strategic work.
Be accountable for project management across multiple campaigns.
Develop clear, concise briefs to inform highly impactful creative work.
Collaborate with cross-functional stakeholders and agency partners on proposed creative.
Support the development of integrated marketing campaigns across paid, owned, and earned channels.
Proficient in leveraging audience segmentation and targeting strategies to enhance campaign relevance and effectiveness.
Proficient in delivering actionable reporting on campaign performance, business impact, and optimization opportunities.
Proficient in applying a test-and-learn approach to continuously refine messaging, creative, and channel strategies.