Associate Acquisition Marketing Manager

Dow Jones & Company•New York City, NY

About The Position

The Acquisition Marketing Manager supports the execution of integrated demand generation programs for Enterprise Subscriptions. This role is responsible for managing acquisition campaigns across paid media, owned channels, web, webinars, and events to drive qualified leads and pipeline growth. This role works closely with Product Marketing, Sales Enablement, Sales, and external agencies to execute campaigns, optimize performance, and support audience engagement across the funnel.

Requirements

5+ years of experience in B2B marketing, acquisition marketing, or demand generation.
Experience managing integrated marketing campaigns across digital, owned, and event channels.
Familiarity with paid media, webinars, email marketing, and web marketing best practices.
Strong organizational and project management skills.
Analytical mindset with experience tracking campaign performance and lead generation metrics.
Experience working cross-functionally across Marketing and Sales organizations.
Excellent communication and collaboration skills.

Responsibilities

Execute acquisition marketing campaigns across paid, owned, digital, webinar, and event channels.
Manage campaign timelines, deliverables, and cross-functional coordination.
Support paid media execution, including campaign setup, optimization, and reporting.
Manage webinar and event logistics, promotion, and post-event follow-up.
Coordinate development of campaign assets, landing pages, email communications, and promotional materials.
Support website updates and acquisition-focused landing page optimization.
Partner with Product Marketing to align campaign messaging and audience targeting.
Collaborate with Sales Enablement and Sales teams to ensure campaign follow-up and lead routing alignment.
Monitor campaign performance and prepare regular reporting and insights.
Manage relationships with external vendors and agencies supporting campaign execution.