Marketing Manager (Real Estate Sales)

JobTracks•Flushing, NY

About The Position

This full-time, New York-based role combines real estate sales and client relations with digital marketing and content creation for a growing real estate and property development company. The successful candidate will work with incoming prospective buyers generated through the company’s property app, present and show properties, guide buyers through the sales process, and support sales conversions. The role does not primarily rely on cold calling or generating leads from scratch. Alongside sales responsibilities, the employee will lead marketing initiatives, manage social media channels, create property and promotional content, and promote the company’s listings and brand across digital platforms. Professional fluency in Mandarin Chinese or Cantonese and strong English communication skills are required.

Requirements

Active New York real estate salesperson or broker license in good standing.
Professional fluency in Mandarin Chinese or Cantonese, along with strong English communication skills.
Demonstrated experience in marketing, digital marketing, social media management, or a related field.
Hands-on experience creating marketing content, including social media posts, videos, reels, and promotional materials.
Experience managing social media accounts and developing content strategies.
Strong interpersonal, communication, presentation, and customer service skills.
Ability to confidently present properties and build relationships with prospective buyers.
Strong organizational skills and ability to manage both marketing and real estate sales responsibilities.
Proficiency with social media platforms and common digital content creation tools.

Nice To Haves

Experience in residential real estate sales, property development, or new construction.
Experience marketing real estate listings or working with real estate brands.
Familiarity with video editing and design tools such as Canva, CapCut, or Adobe Creative Suite.
Experience creating bilingual marketing content or communicating with Mandarin- or Cantonese-speaking buyers.
Knowledge of digital marketing analytics, social media advertising, and audience engagement strategies.

Responsibilities

Respond to prospective buyers and inquiries generated through the company’s property app.
Present and show available homes and properties to prospective buyers.
Understand buyers’ needs, answer property-related questions, and recommend suitable listings.
Guide clients through the property sales process from initial inquiry through negotiation and closing, as appropriate.
Build and maintain relationships with prospective buyers and existing clients.
Follow up with interested prospects and maintain accurate records of client interactions.
Provide a professional and engaging customer experience throughout the buying journey.
Develop and execute marketing strategies for the company’s properties, listings, and brand.
Manage the company’s social media presence across relevant platforms, including Instagram, Facebook, and TikTok.
Create property showcases, short-form videos, reels, photographs, captions, and promotional materials.
Plan and publish social media content highlighting properties, property features, and real estate opportunities.
Coordinate property photography, video shoots, and other content production as needed.
Write property descriptions, promotional copy, and marketing materials.
Monitor social media engagement and campaign performance and use insights to improve reach and audience engagement.
Maintain consistent branding and messaging across marketing channels.
Identify opportunities to improve online visibility and attract prospective buyers.