Marketing Manager, Knee Reconstruction

Johnson & Johnson•Warsaw, IN

21h•Hybrid

About The Position

This Marketing Manager role is focused on leading the U.S. downstream commercialization strategy for the DePuy Synthes Knee platform. The position reports to the Senior Marketing Manager, Knee Reconstruction Marketing, and is responsible for owning and executing key marketing workstreams for the primary knee implant portfolio. The individual will manage projects from start to finish, develop marketing programs with increasing strategic input, and may guide associate-level team members. This role requires independent operation, translating strategic direction into fully developed plans and deliverables. The ideal candidate will critically analyze the 'why' behind marketing efforts, developing a commercial strategy viewpoint informed by data, competitive analysis, and surgeon insights. In collaboration with Sales, Upstream Marketing, Medical Affairs, Global Education, R&D, and Sales Operations, this role will execute clinical messaging programs, campaign development, launch activities, surgeon education, and competitive response tactics to drive market share and surgeon engagement with the ATTUNE platform.

Requirements

Bachelor's degree required
6+ years of progressive experience in marketing, product management, and/or commercial strategy
Demonstrated ability to independently own and deliver marketing programs end-to-end with minimal oversight
Strong analytical skills with experience building performance dashboards, interpreting market data, and translating insights into recommendations
Excellent written and verbal communication skills with the ability to develop compelling clinical and commercial narratives
Experience managing cross-functional projects with multiple stakeholders and competing timelines
Comfort operating in ambiguity and proactively identifying solutions rather than waiting for direction
Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) with strong presentation development skills
Up to 40% domestic travel, including occasional overnights and weekends

Nice To Haves

MBA preferred
Experience in medical devices, orthopedics, or a related MedTech segment
Joint Reconstruction marketing or product management experience
Experience with clinical evidence interpretation, biomechanical concepts, or outcomes-based messaging
Familiarity with upstream and downstream marketing disciplines
Experience supporting or leading product launches in a competitive medical device market
Experience with surgeon education programs, KOL engagement, or society meeting activation
Exposure to pricing, contracting, or health economic value proposition development
Experience mentoring or providing work direction to junior team members
Ability to work in clinical settings, including operating rooms and cadaver labs

Responsibilities

Own the development of clinical marketing materials for the ATTUNE Knee System, including surgeon-facing collateral, evidence summaries, technique differentiation content, and value messaging.
Lead the translation of clinical data, biomechanical evidence, and surgical technique differentiators into compelling, segment-specific messaging and strategic narratives.
Manage the end-to-end content development process, including agency briefing, creative direction, stakeholder input, and regulatory/legal/medical affairs review.
Identify messaging gaps and proactively recommend new content or program concepts based on field feedback, competitive shifts, and market trends.
Own the planning, development, and execution of integrated marketing campaigns to drive surgeon awareness, trial, adoption, and advocacy for the ATTUNE platform.
Develop and refine field enablement tools such as selling guides, competitive battle cards, objection handlers, account targeting resources, and customer engagement playbooks.
Partner with Marketing Services and Sales to ensure campaigns and tools are relevant, actionable, and aligned with regional priorities.
Track campaign performance against KPIs, analyze results, and iterate on tactics to improve effectiveness.
Lead assigned workstreams within go-to-market launches for new product configurations, instrument updates, technique evolutions, and platform enhancements.
Develop launch deliverables including field training materials, sales communications, customer-facing content, and post-launch tracking frameworks.
Coordinate cross-functional inputs and dependencies across Sales, Global Education, Supply Chain, and Sales Operations to ensure on-time readiness.
Own launch milestone tracking for assigned workstreams and escalate risks with recommended solutions.
Lead the planning and execution of assigned surgeon education programs, including cadaver labs, product demonstrations, peer-to-peer events, and fellowship engagement initiatives.
Develop educational content that articulates the clinical rationale and biomechanical advantages of the ATTUNE platform.
Support key opinion leader (KOL) engagements and surgeon advisory boards, including agenda development, facilitation support, and insight capture.
Manage assigned society meeting deliverables, including booth content, presentation materials, and on-site engagement tactics.
Conduct in-depth competitive analysis on primary knee implant competitors, including product positioning, clinical evidence claims, messaging strategies, and market share dynamics.
Develop competitive response recommendations and identify opportunities to sharpen ATTUNE differentiation.
Lead assigned voice-of-customer research initiatives, synthesize findings, and present actionable insights.
Build and maintain market and performance dashboards; deliver regular business reviews with analysis connecting data to strategic implications.
Serve as a primary marketing point of contact for assigned cross-functional workstreams, building relationships with Sales, Upstream Marketing, Medical Affairs, Global Education, R&D, and Supply Chain.
Provide downstream market perspective and surgeon feedback into upstream discussions on product development, technique design, and portfolio planning.
Collaborate with regional marketing partners on assigned initiatives to share best practices and align global messaging.
Manage project budgets, vendor relationships, and timelines for assigned programs.
Provide day-to-day guidance, mentorship, and work direction to associate marketing managers supporting shared workstreams.
Help onboard and develop junior team members by sharing institutional knowledge, coaching on deliverable quality, and modeling cross-functional collaboration.
Contribute to team planning processes, offering perspective on priorities, resource needs, and process improvements.