Associate Marketing Manager, VELYS Robotic-Assisted Solution (Knee)
About The Position
This Associate Marketing Manager will report to the Senior Marketing Manager, VELYS Knee Marketing, and play a foundational role in supporting the downstream marketing strategy and execution for the VELYS Knee platform. This individual will contribute to day-to-day marketing operations, campaign execution, content development, and performance tracking that drive customer acquisition, utilization, and retention. This is an excellent opportunity for an early-career marketing professional who is passionate about MedTech innovation and eager to build expertise in robotic-assisted surgery commercialization. The role provides exposure to cross-functional collaboration with Sales, Upstream Marketing, Supply Chain, Sales Operations, Global Education, and R&D, offering a strong foundation for long-term career growth within J&J MedTech.
Requirements
- Bachelor's degree in Marketing, Business Administration, Communications, Life Sciences, or a related field.
- 4+ years of professional experience in marketing, product management, or a related commercial function (internship or co-op experience counts).
- Strong written and verbal communication skills.
- Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word); comfort working with data and creating presentations.
- Strong organizational skills with the ability to manage multiple tasks and deadlines simultaneously.
- Collaborative mindset with a willingness to learn and take initiative.
- Up to 20% domestic travel, including occasional overnights and weekends.
Nice To Haves
- Internship or co-op experience in medical devices, healthcare, or a related industry.
- Exposure to digital marketing tools and platforms (e.g., email marketing, CRM systems, analytics dashboards).
- Familiarity with product launch processes or go-to-market frameworks.
- Interest in orthopedics, robotic-assisted surgery, or MedTech innovation.
- Experience supporting events, trade shows, or customer-facing engagements.
- Ability to work in clinical settings, including operating rooms and cadaver labs.
Responsibilities
- Support the development and execution of integrated marketing campaigns, including email, digital, print, and event-based tactics that drive awareness and adoption of the VELYS Knee platform.
- Assist in creating and maintaining marketing collateral, selling tools, training materials, and field communications under the direction of senior team members.
- Coordinate content reviews and approval workflows to ensure all materials meet regulatory, legal, and brand compliance standards.
- Support go-to-market planning for new software and hardware releases by coordinating timelines, deliverables, and cross-functional inputs.
- Help prepare field readiness materials, including sales training decks, quick reference guides, FAQ documents, and launch communications.
- Track launch milestones and flag risks or delays to the senior marketing team.
- Compile and maintain dashboards and reports that track key performance indicators (KPIs) such as customer acquisition, utilization rates, and installed base performance.
- Conduct market research, competitive monitoring, and customer insight gathering to support strategic decision-making by senior leaders.
- Analyze campaign performance data and summarize findings with actionable recommendations.
- Serve as a day-to-day coordination point between marketing and internal partners including Sales, Upstream Marketing, Supply Chain, and Sales Operations.
- Support logistics and content preparation for surgeon advisory boards, society meetings, and customer engagement events.
- Assist in gathering and organizing field feedback to inform messaging refinement, adoption barrier identification, and customer experience improvements.
- Manage marketing project timelines, budgets, and vendor relationships to ensure on-time, on-budget delivery.
- Maintain organized repositories of marketing assets, competitive intelligence files, and customer reference materials.
- Support purchase order processing, invoice tracking, and budget reconciliation for marketing programs.
Benefits
- Inclusive work environment
- Respect for diversity and dignity
- Recognition of merit
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
