Marketing Manager II

Hudl•Lincoln, NE

9d•Hybrid

About The Position

At Hudl, we build great teams. We hire the best of the best to ensure you’re working with people you can constantly learn from. You’re trusted to get your work done your way while testing the limits of what’s possible and what’s next. We work hard to provide a culture where everyone feels supported, and our employees feel it—their votes helped us become one of Newsweek's Top 100 Global Most Loved Workplaces. We think of ourselves as the team behind the team, supporting the lifelong impact sports can have: the lessons in teamwork and dedication; the influence of inspiring coaches; and the opportunities to reach new heights. That’s why we help teams from all over the world see their game differently. Our products make it easier for coaches and athletes at any level to capture video, analyze data, share highlights and more. Ready to join us? Your Role We’re hiring a Manager II, Marketing to oversee strategic communications and campaign output for the U.S. market. You will act as the strategic architect for our College & Professional Business Unit, focusing on driving renewal revenue and Hudl Pro Suite expansion. As a Marketing Manager II, you’ll: Lead and coach. You’ll manage a team of marketing managers, raising the performance floor of U.S. marketing output through high-level strategic mentorship and goal setting. Maintain strategic oversight. You will ensure brand consistency and enterprise-grade value articulation across all NCAA and NFL touchpoints, specifically for College & Professional products Design the ABM engine. You’ll oversee the design of the U.S. Account-Based Marketing engine, providing the framework for your team to engage high-value accounts and protect our critical U.S. revenue base. Drive strategy and alignment. Sitting alongside U.S. Sales VPs and product heads at Lincoln HQ, you’ll synthesize data to recommend strategic trade-offs and ensure marketing efforts align with our company's strategic goals. Ensure ROI. You will evaluate collective U.S. marketing spend to maximize budget ROI on high-priority accounts and identify operational efficiencies to scale U.S. retention efforts. Location: This role requires 3 days in the office per week, so we're currently considering candidates who live within a commuting distance of our headquarters in Lincoln, Nebraska.

Requirements

5–8 years of marketing experience, including 1–2 years of experience leading a team.
Ability to lead a team toward a unified vision.
Comfortable acting as a contemporary to Sales VPs to shape market framing and competitive response.
Ability to analyze market reports and revenue targets to guide team prioritization.
BS or BA in business, marketing, communications or a related discipline.
Willingness to travel about 10% of the time to national conferences.

Nice To Haves

Strategic experience in B2B, SaaS or technology marketing with a focus on delivering enterprise-level campaigns and targeted ABM strategies.
Ability to effectively manage resource swaps and alignment between the College & Professional and Youth, Club & High School business units, for the benefit of the wider Hudl business.

Responsibilities

Lead and coach a team of marketing managers, raising the performance floor of U.S. marketing output through high-level strategic mentorship and goal setting.
Maintain strategic oversight, ensuring brand consistency and enterprise-grade value articulation across all NCAA and NFL touchpoints, specifically for College & Professional products.
Oversee the design of the U.S. Account-Based Marketing engine, providing the framework for your team to engage high-value accounts and protect our critical U.S. revenue base.
Drive strategy and alignment by synthesizing data to recommend strategic trade-offs and ensure marketing efforts align with company strategic goals.
Evaluate collective U.S. marketing spend to maximize budget ROI on high-priority accounts and identify operational efficiencies to scale U.S. retention efforts.