Marketing Manager II

Hudl•Lincoln, NE

9h•Hybrid

About The Position

At Hudl, we build great teams and foster a culture where everyone feels supported and can learn from each other. We are looking for a Marketing Manager II to oversee strategic communications and campaign output for the U.S. market. This role will act as the strategic architect for our College & Professional Business Unit, focusing on driving renewal revenue and Hudl Pro Suite expansion. You will lead and coach a team of marketing managers, ensuring brand consistency and value articulation across all NCAA and NFL touchpoints. You will also oversee the design of the U.S. Account-Based Marketing engine, drive strategy and alignment with U.S. Sales VPs and product heads, and ensure maximum ROI on marketing spend for high-priority accounts.

Requirements

5–8 years of marketing experience, including 1–2 years of experience leading a team.
Ability to lead a team toward a unified vision.
Comfortable acting as a contemporary to Sales VPs to shape market framing and competitive response.
Ability to analyze market reports and revenue targets to guide team prioritization.
BS or BA in business, marketing, communications or a related discipline.
Willingness to travel about 10% to national conferences.

Nice To Haves

Strategic experience in B2B, SaaS or technology marketing with a focus on delivering enterprise-level campaigns and targeted ABM strategies.
Ability to effectively manage resource swaps and alignment between the College & Professional and Youth, Club & High School business units, for the benefit of the wider Hudl business.

Responsibilities

Lead and coach a team of marketing managers, raising the performance floor of U.S. marketing output through high-level strategic mentorship and goal setting.
Ensure brand consistency and enterprise-grade value articulation across all NCAA and NFL touchpoints, specifically for College & Professional products.
Oversee the design of the U.S. Account-Based Marketing engine, providing the framework for your team to engage high-value accounts and protect our critical U.S. revenue base.
Synthesize data to recommend strategic trade-offs and ensure marketing efforts align with company strategic goals, working alongside U.S. Sales VPs and product heads.
Evaluate collective U.S. marketing spend to maximize budget ROI on high-priority accounts and identify operational efficiencies to scale U.S. retention efforts.