Marketing Manager I/II, Consumer Marketing - Migraine

AbbVie•Mettawa, IL

3d•$109,500 - $208,500•Onsite

About The Position

The Marketing Manager I/II, Consumer Marketing, plays an integral role in driving success by leveraging DTC strategies and best-in-class execution in support of the Migraine Franchise and the extended cross-functional Consumer Team.

Requirements

Bachelor's Degree
Marketing experience with proof of building proficiencies in all marketing skills

Nice To Haves

5+ years of Consumer marketing or relevant marketing experience.
Competency in core marketing capabilities such as creative development, translating analysis to insights, optimization across the marketing mix
Experience developing and executing marketing assets across key touchpoints (i.e. TV, Digital, Social, Website, CRM).
Experience identifying key campaign metrics (KPIs) and utilizing for continuous enhancements and future design/innovation.

Responsibilities

Translate brand strategy into omnichannel marketing plans that reflect the positioning of the brand, while aligning to brand objectives
Lead the creative development and deployment of insight-driven, channel-specific, and personalized content.
Pull through strategic direction for agency partners and internal stakeholders to deliver high-quality work on time, on budget, and in alignment with strategic goals
Work closely with marketing / media teams and external media agencies to develop and execute working media investment plans.
Work with research/analytics teams to generate and analyze consumer data/insights to inform and improve audience focus, tactical execution and ROI.
Work with cross functional partners to enhance brand messaging and strengthen promotional claims within the label.
Partner with internal groups (e.g. Public Affairs, Legal, Regulatory, Medical and Project Management) to ensure compliance and consistency in approach and messaging.