Marketing & Business Development Manager - Consumer

Hogan Lovells • Madison, DC

1d • Hybrid

About The Position

Hogan Lovells Cadwalader is seeking a Marketing & Business Development Manager to lead its global Consumer sector. This role involves developing and executing a comprehensive marketing and business development strategy to drive client engagement, strengthen market positioning, and support the growth of the sector and its aligned practices. The position requires a hands-on approach to marketing campaigns, profile raising, client development, pitching, and knowledge development. The ideal candidate will possess a strategic mindset, the ability to understand the bigger picture, and thrive in a fast-paced, collaborative environment. This role is crucial for coordinating M&BD activities across the global sector and relevant practice areas, ensuring a structured and impactful approach.

Requirements

• Excellent level of strategic and commercial awareness, with proactive mindset to help our lawyers spot and capitalize on opportunities.
• Demonstrated people management capabilities.
• Pragmatic, diplomatic, and resourceful, with the ability to adapt quickly to different situations and personalities.
• Proven ability to motivate and coach Business Team members to support the firm’s M&BD goals.
• Demonstrated ability to think and act strategically and proactively.
• Ability to communicate effectively with tact and diplomacy, excellent writing skills, and an exacting attention to detail in all work products.
• Strong organizational skills and an ability to prioritize and complete simultaneous projects with minimal supervision.
• Experience of working independently as well as within cross-functional teams in a collaborative, professional environment.
• Ability to meet deadlines and work well under pressure.
• Seven (7) + years of relevant marketing & business development experience required, ideally in the legal or professional services industry.
• One (1) + year of people management experience preferred.
• Established knowledge and experience of the Consumer industry preferred.
• Bachelor’s degree preferred, and post-graduate qualifications (e.g. MBA) advantageous.

Nice To Haves

• Post-graduate qualifications (e.g. MBA) advantageous.

Responsibilities

• Collaborate with sector leadership, M&BD team, and others to design and execute a global strategy that aligns with firm objectives and strengthens market position in the Consumer sector.
• Act as the M&BD lead expert for the global Consumer team.
• Lead pitch strategy for the sector, aligning with the sales transformation plan and global pitch coordination.
• Develop and manage responses to RFPs, pitches, and proposals tailored to client needs.
• Lead efforts to enhance the firm’s profile through targeted campaigns, thought leadership, events, and sponsorships.
• Conceptualize and support client seminars, webinars, and other marketing events, managing materials, day-of logistics, and follow-up reporting.
• Oversee directory submissions for relevant rankings and publications.
• Foster relationships with industry associations, leveraging sponsorships to drive client engagement.
• Evaluate, coordinate, and execute sponsorships as well as negotiate agreements and managing participation in sponsorships in order to ensure that the firm maximizes return on its investment.
• Produce, manage and support seminars, receptions, and other marketing-oriented events and activities, including but not limited to event promotion, development of invitations and other client communications, concept development, and vendor selection.
• Collaborate with the PR team to implement profile-raising strategies for the sector and individual partners.
• Ensure effective internal reporting and communication of M&BD activities, supporting management reporting.
• Support the team on the portfolio of clients within the sector including, monitoring and analyzing client financial performance and internal review meetings.
• Conduct client feedback and supporting as client account manager for key clients.
• Contribute to broader M&BD projects and assignments, as appropriate.
• Share best practices and processes across the global sector team.
• Participate in our Global Citizenship program.

Benefits

• medical, dental, and vision insurance
• a 401(k)-retirement plan
• paid time off
• annual discretionary bonuses

What This Job Offers

• Job Type: Full-time
• Career Level: Manager