Marketing Manager, Home Financing Lifecycle Marketing

BMO•Toronto, ON

2d•Onsite

About The Position

The Marketing Manager, Home Financing is accountable for executing marketing strategies and tactics to help meet business objectives of Home Financing, while maintaining a strong and collaborative relationship with our product partners to help drive retention and renewals. In this role, you will translate Home Financing program strategies into marketing communication tactics, create relevant marketing materials that adhere to brand strategy and are compliant with legal and regulatory disclosure requirements, optimize where needed to drive measurable impact against business results, and implement marketing materials across multiple channels including email, direct mail, digital and more.

Requirements

Typically, between 4-5 years of relevant experience and post-secondary degree in related field of study.
Degree/diploma degree in business, marketing, finance or related field.
Experience working in a variety of marketing disciplines including demonstrated experience in customer relationship management (CRM) programs, email marketing, digital marketing, direct marketing and marketing analytics.
Superior verbal & written communication skills.
Excellent relationship management skills with demonstrated ability to consult, influence, and collaborate effectively with colleagues across levels of seniority and business groups.
Strong proficiency in using PowerPoint, Excel and Word.
Data driven decision making.
Analytical and problem-solving skills.
Commitment to excellence in execution with keen attention to detail.
Results-oriented, self-motivated and driven.

Nice To Haves

Strong interest in Home Financing market and business.
Intellectual curiosity about home financing economics, the mortgage market, and evolving customer behaviour.
Ability to dig into customer, market, and performance insights to understand what’s really driving decisions.
Ability to turn insights into clear, actionable marketing strategies.
Comfortable moving from analysis to action, translating learnings into practical next steps that improve customer experiences, influence behaviour across the lifecycle, and support sustained business growth.
Creative marketer with a strong ability to copywrite.
Ability to put yourself in the shoes of your audience.
Proactively seek feedback and use it in furthering your skills and knowledge.
Adept at building strong relationships and can manage multiple deliverables at once.
Desire to be a part of a culture of problem-solving, smart, and collaborative team members who are committed to producing high-quality marketing support that helps with the growth and retention of our BMO Home Financing customer base.
Experience in the financial services industry preferred.

Responsibilities

Support lifecycle thought leadership by contributing to the development and evolution of customer‑centric communications for existing Home Financing clients, ensuring messaging is clear, relevant, and aligned to business objectives across the customer journey.
Lead the end‑to‑end execution of targeted campaigns and initiatives, including planning and delivery timelines, copywriting, stakeholder reviews and approvals, translation, launch coordination, and post‑launch fulfillment, ensuring flawless execution across all stages.
Proactively manage stakeholder engagement by clearly socializing initiative objectives, requirements, risks, and timelines with relevant partners (Product, Legal, Compliance, Design, Digital, Channels, and Operations) to ensure alignment, readiness, and on‑time delivery.
Own content management and ongoing updates for key Home Financing product materials, including public website product pages and print/digital brochures, ensuring accuracy, regulatory compliance, strong customer understanding, and effectiveness in driving consideration and conversion.
Track, analyze, and interpret campaign performance and customer response data to measure effectiveness against objectives, identify optimization opportunities, and share insights and recommendations with partners to inform future initiatives.
Conduct research to support the planning process, including competitive intelligence, consumer insights, market trends, and best practices.
Help develop business cases to support decision-making and obtain approvals to execute new programs.
Support in the development of the annual marketing plan.
Work with Legal and Compliance teams to ensure consumer-facing materials are compliant with current rules and regulations.
Manage audit requirements by ensuring appropriate approvals are documented.